About
Red Pine University is a public university located in a metropolitan area in the West. Their College of Pharmacy enrolls about 260 students.
The Challenge
With the dramatic decline of students enrolling in pharmacy schools nationwide, coupled with increased competition in nearby areas, Red Pine University experienced severe drops in pharmacy program enrollment.
Institution: College of Pharmacy at Red Pine University (a pseudonym)
Institution Type: Large, Public University
Location: Metropolitan area in the West
EAB Partnership: Adult Learner Recruitment
Impact Highlights:
+27% increase in enrollment
+14% increase in applications
The Solution
Red Pine knew that the shifting market required a more strategic approach to marketing, but they lacked the staff capacity and expertise to effectively revamp their strategy. They partnered with EAB to introduce a more personalized and integrated approach that would increase engagement, application activity, and ultimately enrollment.
The Impact
Red Pine saw substantial growth in application volume and yield rate, leading to a 27% increase in enrolled students in one year.
How EAB Helped Red Pine Reverse Declining Enrollment
Before: Red Pine’s Historical Approach to Recruitment
- Small staff with limited capacity and lack of deep marketing expertise
- Limited proactive marketing activity other than attending grad fairs
- Relatively short recruitment calendar
After: Strategies Implemented to Increase Prospect Engagement
Launch Multichannel Campaigns
EAB’s team of marketing experts designed and deployed a comprehensive strategy including email, digital ads, site-based retargeting, dynamic landing pages, and mail.
Personalize Outreach at Scale
EAB incorporated customized messaging into emails and ads and advised Red Pine on ways for their staff to increase personal touchpoints with students.
Optimize Deadline Strategy
After advising Red Pine to move to a rolling admissions calendar, EAB helped them take advantage of the extended recruitment timeframe through proactive, persistent marketing.
Impact
New Enrollment
27%
increase in enrolled students at Red Pine in one year of partnership with EAB
14%
increase in applications
