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Partner Story

How a Military College Grew and Diversified Their Class Over the Last Decade

Norwich University, a small, private college in Vermont aims to serve two general populations: traditional degree-seekers and military cadets. By increasing engagement with Appily, Intersect, and College Greenlight, Norwich not…

Survey Reveals Top Concerns of Admissions Leaders

Experts discuss key findings from EAB’s latest survey of admissions leaders.

How to Engage "Stealth Shoppers"

Experts share advice on ways to engage higher ed “stealth shoppers,” a growing population of prospective students whose college search process is largely self-directed and avoids direct contact with admissions…
Partner Story

Increasing geographic diversity in the face of the pandemic

Prior to the pandemic, this public university, despite maintaining strong brand recognition in regions close to home, was struggling to connect with students outside of their home state in the…

How to navigate an unexpected transition to admissions without test scores

Many colleges and universities have decided—out of necessity—to offer test-optional admissions for the first time for the fall of 2021. EAB has identified five guiding principles on how to transition…
Insight Paper

Mapping the Enrollment Landscape

This insight paper was created to help enrollment leaders reorient to a higher education marketplace that is being transformed by a historic convergence of disruptive forces, including the pandemic, a…

Challenges Surround FAFSA Soft-Launch

Experts recap the new FAFSA's rocky “soft launch” and offer advice to admissions and financial aid teams on what they should be doing now to manage a fluid and challenging…

How to Expand Your Recruitment List Sources

Experts discuss a new online resource that enables colleges to connect with more prospective applicants.
Insight Paper

Post-Pandemic Enrollment Strategy

This research shares lessons and resources to help enrollment leaders navigate the “new normal,” including recommendations for how to best engage students virtually, guidance on operationalizing test-optional admissions, and strategies…
Resource Center

New Admissions Counselor Resource Center

Whether you’re a new admissions counselor or brushing up your skills, the reading list we’ve compiled below can help you learn more about your role and tips for success.