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Blog

How 1000+ adult learners said COVID-19 impacted their plans—and what this means for enrollment strategy

We surveyed 1000+ current and prospective adult learners. Here’s how the pandemic has impacted their graduate, online, and professional education plans—and three key takeaways for your strategy.
Blog

Here’s how to think about ROI from your marketing investments

See common questions (and answers) for measuring and analyzing the impact of marketing investments for recruiting and enrolling graduate students.
Adult Education Blog
Blog

How data science can improve your recruitment marketing strategy

Here are three of the ways data science and analytics can improve your recruitment strategy.
Blog

3 tactics to improve your graduate and adult learner yield during uncertain times

At EAB, we’ve deployed hundreds of campaigns to help our partners convert admits to enrollments. Here are three proven tactics we’ve learned along the way.
Blog

The master’s degree bubble has already burst

Weren’t master’s degrees supposed to become the new bachelor’s degree? Explore revised projections from the National Center for Education Statistics.
Blog

What’s your graduate and adult programs’ recruitment reach?

Here are the guidelines you should consider when evaluating your programs' viability and growth potential for local, state, regional, and even national reach.
Blog

The top five undergraduate programs to launch online

Our researchers took a look at which bachelor’s degree programs have the highest potential for growth. Here’s what we learned.
Adult Education Blog
Resource Center

Adult Degree Completer Recruitment Resource Center

Access insights on the adult degree completer mindset, recruitment strategies, and research into the size of the adult degree completer market.
Adult Learner Recruitment
Blog

COVID-19 is creating a new “lost class.” Here’s how professional and graduate education can help

See strategies leaders of professional and graduate education programs can use to serve and support recent grads in finding lifelong careers.
Blog

Avoid these four graduate, online, and adult program design mistakes

See four common pitfalls of graduate, adult, and online program development—and what you can do to avoid them.
Adult Education Blog
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