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Adult learner recruitment 101

Institutions have turned to adult learners to offset declines in traditional student populations. But recruiting adult learners presents a host of challenges absent in the traditional undergraduate market.

Ask these 3 questions to evaluate graduate and online growth partners

Here are the three questions leaders should ask themselves when considering an external vendor—Online Program Management (OPM) providers or otherwise.

3 things you need to know about the shifting adult learner market

When it comes to enrolling the "responsible" generation in continuing education programs, learn three higher ed marketing truths you need to know.
Adult Education Blog

How UCF is Expanding Opportunities for Hispanic Adult Learners

Representatives from the UCF College of Nursing discuss a public-private partnership that helps them provide more Hispanic adult learners in their area with the education and training they need to…

Meet Your New Graduate and Adult Learner Infographic

EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their preferences, needs, and behaviors. Here are four trends to know about your…
Adult Learner Recruitment

3 takeaways on the state of graduate enrollment from our survey of 1,200+ practitioners

To better understand the state of graduate enrollment, we partnered with our friends at NAGAP to survey enrollment leaders across the last two years. Here’s what our surveys of 1,216…
Adult Education Blog
Insight Paper

The State of Graduate Enrollment Management

Despite the uncertainties of the pandemic, graduate enrollment increased at its fastest rates in nearly a decade during 2020 and 2021, outpacing industry projections. But with this opportunity also came…
Adult Learner Recruitment
Research Report

The Rise of Fintech

Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and opportunities for higher education institutions to align programs to fintech market demand.
Professional and Adult Education Advisory Services

How to stand out in a crowded adult education market

One of the biggest concerns that leaders of graduate, online, and adult degree completion programs face is how to make my program stand out among other institutions. Read our blog…
Adult Education Blog