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Meet your new graduate and adult learner infographic
Insights from EAB’s survey of 3,800+ prospective students
The proportion of adult learners from Gen Z is expected to double in the coming years, from 31% of the adult learner population in 2024 to 60% of adult learners in 2031. Enrollment teams will need to be nimble to develop marketing messages and strategies that will appeal to this new generation of graduate and adult learners.
EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their preferences, needs, and behaviors. Here are four trends to know about your next generation of adult learners.
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Insight Paper
STEM Graduate Enrollment Amid AI Disruption
STEM graduate enrollment is declining as AI reshapes search and international demand. Learn what’s driving change and how…
Appily Advance
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Profiles of your future graduate and adult students
Explore 4 adult learner profiles based on 8,000+ survey responses to improve graduate recruitment, enrollment, and engagement strategies.
Adult Learner Recruitment
Insight Paper
Rebuilding the Graduate and Adult Pipeline in the Age of AI
Explore how higher ed enrollment and marketing leaders can respond to AI changing the graduate and adult student…
Appily Advance