Infographic
Meet your new graduate and adult learner infographic
Insights from EAB’s survey of 3,800+ prospective students
The proportion of adult learners from Gen Z is expected to double in the coming years, from 31% of the adult learner population in 2024 to 60% of adult learners in 2031. Enrollment teams will need to be nimble to develop marketing messages and strategies that will appeal to this new generation of graduate and adult learners.
EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their preferences, needs, and behaviors. Here are four trends to know about your next generation of adult learners.
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Roadmap
Prepare Your Institution to Reach Gen Z Adult Learners
Prepare your institution to attract and serve Gen Z adult learners with EAB resources to assess readiness, improve…
Professional and Adult Education Advisory Services
Tool
Redesigning Student Support for Gen Z Adult Learners Diagnostic
Assess your institution’s readiness to support Gen Z adult learners with EAB’s diagnostic tool, covering 39 student support…
Professional and Adult Education Advisory Services
Video
EAB and NAGAP Survey Findings
Explore insights from 550+ graduate enrollment managers on today's enrollment landscape.
Adult Learner Recruitment