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How to create a financial aid policy for your college enrollment goals

Learn how to create the right financial aid policy to support your college or university's specific enrollment goals. Our experts share key dos and don'ts.


Looking for expert takes on the biggest issues in education? Then you'll love our blogs. Read on to learn more about each, then subscribe for updates so you never miss…

Our Mission and Values

At EAB, we believe that we can change the world—in partnership with our members and clients, we are improving education and thereby strengthening communities across the nation and around the…
Research Report

6 Current Challenges in Recruiting and Supporting Rural Students

Use this briefing to understand the context of rural student recruitment, identify challenges in rural student support, and start conversations on campus about rural efforts.

Lead and Inquiry Management Software Toolkit

Access a suite of tools and resources to help members who are considering, or are in the process of implementing, Customer Relationship Management or Marketing Automation software.
Research Report

Marketing Across the Program Lifecycle

This study explores 17 practices you can implement to create a more purposeful integration of marketing capabilities across the program lifecycle.
Research Report

Mobile Site Optimization

Find out how to prioritize your mobile site efforts, learn the basic principles of mobile design, and explore upcoming trends in web design and how they will impact mobile plans.
Research Report

Disciplining Social Media Strategy

Breakthrough-practice solutions to understand what's working (and not) in recruiting and retaining adult and online students through social media.
Research Report

Reaching Search and Shop Students

Today's student is skilled at comparing educational options—and they're looking for programs that match their educational and career objectives. Learn strategies progressive institutions are using to differentiate their message.