Digital Agency

Website Strategy for Higher Education

Leverage your institution’s website to convert prospective students into enrollment leads. While content is critical, it’s just one part of an effective web strategy. EAB helps institutions create a comprehensive digital strategy based on user research, enrollment best practices, and your unique brand.

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Proven Results in an Evolving Digital Landscape

80%

average increase in Google search impressions

45%

average increase in organic traffic after implementing our audit recommendations

192%

average increase in organic engagement rate

Unlock the Potential of Your University Website for Enrollment Growth

University websites are a key resource for prospective students, from undergraduates to adult learners. Today’s students expect quick answers and seamless digital experiences, but many schools don’t have adequate resources to develop a strong content strategy in-house. With decades of web strategy expertise, our Digital Agency team can transform your website into a dynamic enrollment engine.

SEO Strategy

Drive Website Traffic

With the rapid changes in student search behavior, many teams need support to keep up, relying on outdated methods. Our SEO strategies help to increase student enrollment by enhancing search visibility, driving organic traffic, and refining your content strategy. Through a detailed audit, we identify keyword opportunities that align with search intent, setting your website up for long-term success.

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Content that Captivates

Engage Prospective Students

In today’s digital world, content is king, but context matters. Once audiences reach your website, your content must be dynamic to keep them there. With the rise of AI and social media, your website content now appears in more places than ever.

We create a custom content strategy for your university website to ensure your enrollment-critical pages are clear, concise, and reflect your school’s identity. Our experts offer on-page SEO guidance, including keyword recommendations and copy direction. We monitor and optimize content for relevance and measurable enrollment impact.

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Inspiring Calls to Action

Capture Leads

Without effective calls to action and lead capture strategies, students may leave your website without taking the next step in their enrollment journey. We use targeted CTAs, integrated forms, and organic lead capture techniques to convert prospective students into inquiries, applicants, and enrollments.

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Professional Development

Continuous Training and Support

Our partners value the growth in their team’s professional development through our collaboration. Our SEO, content, and web design experts guide your team every step of the way. We offer interactive workshops to jumpstart your SEO and content strategy, setting you up for success from day one. Acting as an extension of your team, we also help garner support from key stakeholders to align your website and broader marketing strategy.

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"
EAB has been a tremendous help and guide to us. The data and knowledge they provide has put us on a fast track to more website visitors and students being enrolled
"
Web Developer, Communications & Marketing
Delta State University

"
EAB is able to help us identify our blind spots and evolve with Google’s algorithms, with a higher education-specific lens.
"
Associate Vice President of MARCOM
University of San Francisco

"
I would invest in a third year of partnership based on the professional development EAB provides alone. Our EAB team goes well beyond the scope of our agreement to invest time in coaching us on the evolving landscape of SEO and we’re extremely grateful for it.
"
Associate Vice President of Marketing
Lewis & Clark College

Dedicated Experts

Meet the Digital Agency Team

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

Talk to an Expert

Emily Upton

Vice President, Program Marketing for ALR and General Manager, Agency Services

Specialties Marketing and Recruiting, Lead Generation and Inquiry Management, Digital Marketing and Communications, Student Experience, Market Research, Channel Strategy, Parent and Community Engagement