Presenter: Dena Schwartz
While the number of $1B higher ed campaigns has increased, there seems to be a sense of unease across the profession. The 2014 alumni and alumni leader participation rate went down to 8.3% from 8.7% in 2013 and 14% in 2001. In addition, 75% of Millenials are more likely to donate to their favorite charity over their alma mater.
So how do we engage the next generation of donors? This is a definite concern for member CAOs who answered our 2015 topic poll. 70% of members said that their top of mind issue is engaging the next generation of alumni leaders and volunteers.
Watch our on-demand webconference to learn more about why the focus needs to be on alumni leaders and volunteers. You'll hear strategie to build a relationship, deepen affinity and win loyalty, see ROI, and realize strategic priorities.
This is the first webconference in our series on the New Rules of Engagement.
This resource is part of the Reimagine Constituent Engagement for the 21st Century Roadmap. Access the Roadmap for stepwise guidance with additional tools and research.