The New Rules of Engagement: The Case for Investing in Volunteer Engagement

About the Webconference

This webconference serves as an introduction to the Advancement Forum’s “New Rules of Engagement” research initiative. In this session, we discuss the current landscape for alumni volunteering, review the business case for volunteer engagement, and identify areas to prioritize for future investment. In particular, this installment discusses the imperative of securing the loyalties of alumni today who will become tomorrow’s leaders and volunteers. In this increasingly competitive philanthropic landscape, simply invoking loyalty and duty to one’s alma mater isn’t effective. Millenial and Generation X alumni in their 30s and 40s are the greatest unrealized opportunity for colleges and universities: they are the largest alumni cohort, the least involved, and just a few years away from peak earning potential. Because their funds will follow where their time and talents flow, now is the ideal time to attract them as volunteers. Do you know what it takes to engage them?

Presenter: Jeff Martin