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EAB Services

Enroll360 Solutions Hub

Welcome to the Enroll360 Solutions Hub!  

Here you will find the latest research and resources to help you maximize your Enroll360 partnership and achieve your team’s enrollment goals.  

Below you can browse relevant content or register for upcoming events and webinars to connect with peers and learn about the latest trends in higher ed. To help get you started, check out the Featured Resource for content we thought you’d find interesting.

For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your school’s Partner Portal.  

Upcoming Events

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Webinar

The Cost-Value Crossroads: Insights from 30,000+ Students on College Choice

You’ll learn practical strategies to clarify value, lead with career outcomes, and engage families before cost concerns take students out of your funnel.
Webinar

Data Readiness for Hyper-Personalization: Your Blueprint for Enrollment Success

In this session, we'll show you how to assess your institution's data readiness, identify high-impact student data points, and move from static segmentation to predictive, AI-driven outreach.
Roundtable

New Enrollment Leaders Intensive

EAB’s New Enrollment Leaders Intensive is a premier program tailored to support recently appointed enrollment management leaders (in seat for two years or less) as they navigate the complexities of their roles.
Roundtable

Greenlight CBO & College Engagement Series

CBO-college partnerships can provide powerful opportunities to cultivate important recruitment pipelines, but what defines these partnerships and how do CBOs and universities determine whether to establish them?

Research and Insights

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Insight Paper

Student and Family Perceptions of College Cost and Value in 2025

Families now weigh college cost earlier. EAB’s 2025 survey of 30,000 students shows how affordability, aid, and ROI…
Enroll360
Insight Paper

College Search Trends Across Space and Time: 2025 Edition

Discover 2025 college search trends—early inquiries, wider reach, and enrollment shifts shaping student recruitment strategies.
Enroll360
Insight Paper

A Data Readiness Guide for Hyper-Personalized Marketing

Whether you're just starting to personalize outreach or already building complex journeys, this paper will help you understand…
Enroll360
Insight Paper

Recruiting the Anxious Generation

This insight paper highlights the defining characteristics of this generation as they relate to college search and decision-making.…
Enroll360
Insight Paper

Brand Management for Enrollment Leaders

This insight paper discusses the fundamentals of branding and brand management for institutions. A strong reputation in the…
Enroll360
Insight Paper

Hyper-Personalized Enrollment Marketing: What it Looks Like, and How to Get There

This insight paper offers a new, data-driven framework to help enrollment leaders move beyond merge fields and segmented…
Enroll360
Insight Paper

Personalization in College Recruitment Marketing: The Student's Perspective

In this insight paper, we’ll break down key findings by student demographics, providing insights into how different groups…
Enroll360
Infographic

The school personas shaping students’ college choices

This research introduces a new, student-centered taxonomy of four-year colleges and universities, based on a statistical analysis correlating…
Enroll360
Insight Paper

Benchmarking the Enrollment Office

Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Enroll360
Blog

How to reach more students with awareness marketing and retargeting

Learn 4 proven steps to use awareness marketing and retargeting to reach more students, stand out in crowded…
Enrollment Blog
Blog

5 insights from EAB’s latest enrollment research topic poll

Read EAB’s 2025 topic poll featuring 5 insights from 120+ enrollment leaders: ROI, affordability, demographics, differentiation, and student…
Enrollment Blog
Blog

Focus on email deliverability, not email delivery

Learn the difference between email delivery and email deliverability—and why confusing them can hurt your enrollment results.
Enrollment Blog