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The complex graduate and adult learner journey to enrollment
Reaching and enrolling right-fit students for graduate, adult completion, and online programs is no easy task. Every adult learner brings distinct motivations, expectations, and timelines to the decision-making process. Some spend years weighing their options and still choose employment, while others move from research to application in just a few months.
To recruit graduate and adult learners, your marketing campaigns need to be hyperresponsive to students’ engagement signals, which requires advanced analytics and the ability to personalize communications at scale.
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