Digital Marketing Strategies for Engaging Alumni and Donors

With increasing pressure to make up for revenue deficits and decreasing alumni engagement, advancement teams across the country are searching for innovative ways to reach and activate their audiences. Expanding your digital marketing strategy can maximize your university's fundraising potential through cost-efective, flexible, and targeted tactics.

Explore this infographic and learn how your university can use digital marketing to cultivate stronger relationships with your existing donors and reach alumni you’re currently missing.