Fundraising revenues have soared in recent years, powered by mega-gifts at the top of the giving pyramid. Yet a look behind the scenes reveals profound unsustainability. Fewer donors contribute a greater share of total returns, and advancement struggles to build a pipeline of new major gift prospects.
To survive and thrive, in the years to come, advancement leaders must take an innovative approach to prioritizing prospects, incentivizing fundraisers, and managing portfolios. EAB’s pipeline development research aims to help chief advancement officers and their teams do just that by looking at these three prospect groups:
- Assigned but overlooked prospects
- High-potential unassigned prospects
- Tomorrow’s prospects, too soon to assign