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Infographic
Understanding the Needs and Motivations of Working Professional Student Segments
Launching and repositioning programs that can compete in a challenging market requires a nuanced assessment of working professional students’ needs and motivations. All too often, these students are treated as one monolithic audience—or divided simply into career changers versus career advancers.
A closer look at the different needs and motivations of working professional segments reveals opportunities for professional and adult education units to innovate program design and strengthen the portfolio.
More Resources
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Research Report
Creating T-Shaped Professionals
In "Design Thinking Business Programs" and "Second Bachelor's Degrees for Career Starters," learn about programs that equip professionals…
Professional and Adult Education Advisory Services
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Research Report
Hyper-stackable Emerging Careers
In "Multi-Track Cybersecurity Pathways" and "Second Careers in Aging Services," explore how institutions have created degrees and certificates…
Professional and Adult Education Advisory Services
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Research Report
Designing Programs for the Millennial Workforce Study
This study examines the opportunities and challenges COE units face in designing programs for three specific student populations:…
Professional and Adult Education Advisory Services