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Infographic
Understanding the Needs and Motivations of Working Professional Student Segments
Launching and repositioning programs that can compete in a challenging market requires a nuanced assessment of working professional students’ needs and motivations. All too often, these students are treated as one monolithic audience—or divided simply into career changers versus career advancers.
A closer look at the different needs and motivations of working professional segments reveals opportunities for professional and adult education units to innovate program design and strengthen the portfolio.
More Resources
Research Report
Creating T-Shaped Professionals
In "Design Thinking Business Programs" and "Second Bachelor's Degrees for Career Starters," learn about programs that equip professionals…
Professional and Adult Education Advisory Services
Research Report
Hyper-stackable Emerging Careers
In "Multi-Track Cybersecurity Pathways" and "Second Careers in Aging Services," explore how institutions have created degrees and certificates…
Professional and Adult Education Advisory Services
Research Report
Designing Programs for the Millennial Workforce Study
This study examines the opportunities and challenges COE units face in designing programs for three specific student populations:…
Professional and Adult Education Advisory Services