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EAB recently collaborated with the Center for Generational Kinetics to interview and survey more than 1,000 prospective adult degree completers. The survey generated a wealth of information about their motivations, concerns, and common paths to reenrollment.
EAB’s Brittany Murchison and TJ Reid discuss what they learned from the survey about the best ways to motivate and encourage these students to return and complete their undergraduate degree. They touch on everything from search engine optimization to smarter ways of providing students with clear guidance on next steps and costs.
Brittany and TJ also highlight some of the administrative obstacles colleges need to eliminate in order to streamline credit transfers and make it easier than ever for adult students to transition back into academic life.
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