EAB Services
Adult Learner Recruitment Hub
Welcome to the Adult Learner Recruitment Hub!
Here you will find the latest research and resources to help you maximize your Adult Learner Recruitment and/or Appily Advance partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to learn about the latest trends in graduate and adult enrollment and connect with peers. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your partner portal.
Upcoming Events
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Webinar
How Law Schools are Sustaining Success in an Ever-Changing Market
The law school market is always evolving, from changing ABA requirements to shifts in student demand and preferences. Despite an increase in law school applications this year, scaling key enrollment and class quality metrics requires a reliable strategy. Law schools are increasingly looking for innovative ways to stay ahead in uncertain times, from harnessing unique data insights and machine learning, to using multi-channel marketing to engage and nurture their most sought-after students.
Webinar
Differentiating Your Graduate and Adult-Serving Programs in a Competitive Market
Today’s graduate enrollment market is in flux. Institutions are looking for students to offset declines in international and undergraduate enrollment, and standing out in the crowd will matter. Defining and communicating your institution’s unique value proposition has never been more important. But descriptions like “flexible,” “in-demand skills,” and “hands-learning”—while appealing—don’t help your graduate, online, and adult ed programs stand out in today’s hyper-competitive market.
Join us for a dynamic, workshop-style session about how to distinguish your graduate and adult-serving programs from competitors. Attendees will learn how to move beyond generic messaging to craft a compelling, distinctive narrative that highlights the unique value of your programs.
Past Events
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Webinar
Scaling Graduate Enrollment: Overcoming Resource Challenges and Meeting Growth Goals
Wondering how your college or university’s investments in graduate enrollment stack up against your peers?
Webinar
Practical Pricing and Aid Strategies to Support Graduate Enrollment Growth
Join our financial aid experts for a discussion of how graduate and professional programs can optimize aid dollars to help achieve enrollment goals, including insights into how EAB helps institutions like yours.
Partner Services
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Partner Service
Professional and Adult Education Web Presence Audit
EAB's audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites.
Partner Service
MBA Program Assessment
This outlines key takeaways from EAB's MBA research and provides you an opportunity to request a customized report…
Partner Service
EAB Market Insights
Research and Insights
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Insight Paper
Why High Demand Isn’t Enough to Grow Nursing Enrollment
This insight brief explores three key trends shaping graduate nursing enrollment and lead generation, along with actionable strategies…
Adult Learner Recruitment
Insight Paper
Achieving Today’s Ever-Growing Graduate Enrollment Goals
This report shares three key insights to help graduate enrollment leaders better incorporate stakeholder perspectives into graduate goals.…
Adult Learner Recruitment
Insight Paper
Understanding and Navigating Today's Graduate Enrollment Staffing Concerns
This report shares three key insights to help graduate enrollment leaders better understand factors influencing staff retention. It…
Adult Learner Recruitment
Video
Maximizing Adult Learner Enrollment in a Digital-First Era
Watch our short video for an early preview of Adult Learner Recruitment’s upcoming enhancements, including optimized organic lead…
Adult Learner Recruitment
Insight Paper
Benchmarking Graduate and Online Enrollment
Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Adult Learner Recruitment
Insight Paper
Engaging the Modern Graduate Business Student
This brief highlights four key trends shaping graduate business enrollment and shares strategies to engage high-intent prospects and…
Appily Advance
Tool
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Resource Center
Graduate and Adult Learner Resource Center
Growing graduate, online, and adult enrollment in 2025 and beyond requires a robust recruitment strategy and portfolio of…
Adult Learner Recruitment
Insight Paper
AI for Graduate and Adult Education Enrollment Leaders
This insight paper provides an overview of how the new AI impacts enrollment operations for graduate, online, and…
Adult Learner Recruitment
Blogs
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Blog
How to address the student readiness crisis—and attract students to your teaching programs
The Student Readiness Crisis is multifaceted and requires support from stakeholders across K-12, higher ed, employers, and communities.
Adult Education Blog
Blog
4 conversations from UPCEA’s annual conference—and what’s next for PCO units
Read about four notable insights taken from UPCEA's annual conference.
Adult Education Blog
Blog
How to capitalize on the rising demand for graduate-level interdisciplinary degrees
When conferrals for master’s degrees in interdisciplinary studies grew by over 10,000 in five years, graduate enrollment leaders…
Adult Education Blog