EAB Services
Adult Learner Recruitment Hub
Welcome to the Adult Learner Recruitment Hub!
Here you will find the latest research and resources to help you maximize your Adult Learner Recruitment and/or Appily Advance partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to learn about the latest trends in graduate and adult enrollment and connect with peers. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your partner portal.
Upcoming Events
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Partner Service
Professional and Adult Education Web Presence Audit
EAB's audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites.
Partner Service
MBA Program Assessment
This outlines key takeaways from EAB's MBA research and provides you an opportunity to request a customized report…
Partner Service
EAB Market Insights
Research and Insights
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Video
EAB and NAGAP Survey Findings
Explore insights from 550+ graduate enrollment managers on today's enrollment landscape.
Adult Learner Recruitment
Tool
Building a High-Performing Lead Generation Strategy
Discover how enrollment teams can audit common lead sources and identify opportunities to build a high-performing strategy.
Appily Advance
Insight Paper
Graduate Enrollment Guide: What Leaders Can Do to Build Capacity and Capture Growth
Graduate enrollment growth is getting harder. Discover how higher ed leaders are adapting to reach selective students and…
Adult Learner Recruitment
Insight Paper
STEM Graduate Enrollment Amid AI Disruption
STEM graduate enrollment is declining as AI reshapes search and international demand. Learn what’s driving change and how…
Appily Advance
Infographic
Profiles of your future graduate and adult students
Explore 4 adult learner profiles based on 8,000+ survey responses to improve graduate recruitment, enrollment, and engagement strategies.
Adult Learner Recruitment
Insight Paper
Rebuilding the Graduate and Adult Pipeline in the Age of AI
Explore how higher ed enrollment and marketing leaders can respond to AI changing the graduate and adult student…
Appily Advance
Insight Paper
The End of Grad Plus
Understand how the end of Grad PLUS impacts enrollment and tuition strategy. Discover steps to reduce risk and…
Adult Learner Recruitment
Insight Paper
The New Rules of Engagement for Enrolling Today’s Adult Learners
Read this insight paper for four insights to help you effectively adapt your enrollment strategies to meet shifting…
Adult Learner Recruitment
Insight Paper
2026 Higher Ed Marketing Outlook
Discover how 120+ higher ed marketing leaders are reallocating budgets, embracing AI, and strengthening owned digital channels to…
Digital Agency
Blogs
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Blog
How to diversify and shield your graduate lead generation efforts in the AI era
AI is reshaping student search behavior. Learn three strategies to diversify lead sources, reduce enrollment risk, and build…
Adult Education Blog
Blog
Four outreach practices to keep pace with the way today’s adult learners make decisions
Explore how institutions can evaluate whether their outreach aligns with how adult learners make decisions and make key…
Adult Education Blog
Blog
Four ways to rethink graduate aid and scholarship strategy amid federal borrowing changes
Discover the four ways institutions can rethink how they award graduate scholarships to make aid spending more strategic,…
Adult Education Blog