EAB Services
Adult Learner Recruitment Hub
Welcome to the Adult Learner Recruitment Hub!
Here you will find the latest research and resources to help you maximize your Adult Learner Recruitment and/or Appily Advance partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to learn about the latest trends in graduate and adult enrollment and connect with peers. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your partner portal.
Past Events
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Webinar
Leveraging Data to Optimize Graduate Recruitment and Operational Excellence: Lessons from EAB and NAGAP’s Surveys of 500+ Graduate Enrollment Leaders
Changing demographics, policies, and perceptions of the value of higher education have combined to create an increasingly difficult graduate landscape for enrollment teams. To enrich university leaders’ understanding of this new and continuously evolving era of graduate enrollment, EAB partnered with NAGAP to conduct a series of three surveys of nearly 600 graduate enrollment leaders from late 2024 to early 2025.
Webinar
Succeeding in a New Era of Graduate, Online, and Adult Learner Enrollment
Shrinking budgets, declining student populations, and growing competition make succeeding in the graduate, online, and adult learner markets uniquely challenging. This new era of graduate enrollment management requires smart strategies at every stage of the funnel, from audience diversification to class shaping and yield.
Webinar
Differentiating Your Graduate and Adult-Serving Programs in a Competitive Market
Today’s graduate enrollment market is in flux. Institutions are looking for students to offset declines in international and undergraduate enrollment, and standing out in the crowd will matter. Defining and communicating your institution’s unique value proposition has never been more important. But descriptions like “flexible,” “in-demand skills,” and “hands-learning”—while appealing—don’t help your graduate, online, and adult ed programs stand out in today’s hyper-competitive market.
Join us for a dynamic, workshop-style session about how to distinguish your graduate and adult-serving programs from competitors. Attendees will learn how to move beyond generic messaging to craft a compelling, distinctive narrative that highlights the unique value of your programs.
Partner Services
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Partner Service
Professional and Adult Education Web Presence Audit
EAB's audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites.
Partner Service
MBA Program Assessment
This outlines key takeaways from EAB's MBA research and provides you an opportunity to request a customized report…
Partner Service
EAB Market Insights
Research and Insights
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Insight Paper
Making Strategic Choices Today for Graduate Success Tomorrow
To help university leaders get a better sense of the complex graduate enrollment landscape, EAB has partnered with…
Adult Learner Recruitment
Insight Paper
Why High Demand Isn’t Enough to Grow Nursing Enrollment
This insight brief explores three key trends shaping graduate nursing enrollment and lead generation, along with actionable strategies…
Adult Learner Recruitment
Insight Paper
Achieving Today’s Ever-Growing Graduate Enrollment Goals
This report shares three key insights to help graduate enrollment leaders better incorporate stakeholder perspectives into graduate goals.…
Adult Learner Recruitment
Insight Paper
Understanding and Navigating Today's Graduate Enrollment Staffing Concerns
This report shares three key insights to help graduate enrollment leaders better understand factors influencing staff retention. It…
Adult Learner Recruitment
Video
Maximizing Adult Learner Enrollment in a Digital-First Era
Watch our short video for an early preview of Adult Learner Recruitment’s upcoming enhancements, including optimized organic lead…
Adult Learner Recruitment
Insight Paper
Benchmarking Graduate and Online Enrollment
Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Adult Learner Recruitment
Insight Paper
Engaging the Modern Graduate Business Student
This brief highlights four key trends shaping graduate business enrollment and shares strategies to engage high-intent prospects and…
Appily Advance
Tool
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Resource Center
Graduate and Adult Learner Resource Center
Growing graduate, online, and adult enrollment in 2025 and beyond requires a robust recruitment strategy and portfolio of…
Adult Learner Recruitment
Blogs
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Blog
Struggling to attract graduate students? Here are four ways to fix it
Here are four areas enrollment teams should focus on to enhance their graduate student recruitment strategies, based on…
Adult Education Blog
Blog
3 strategic actions to support graduate enrollment in today’s policy landscape
Making informed decisions in today’s fluid federal policy landscape is critical. Here are some of the changes—and challenges—we’re…
Adult Education Blog
Blog
What makes your graduate program different? How to find—and prove—your value proposition
In today’s hyper-competitive market, standing out has never been more critical. How do you differentiate your graduate programs?…
Adult Education Blog