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Adult Learner Recruitment Hub
Welcome to the Adult Learner Recruitment Hub!
Here you will find the latest research and resources to help you maximize your Adult Learner Recruitment and/or Appily Advance partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to learn about the latest trends in graduate and adult enrollment and connect with peers. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your partner portal.
Upcoming Events
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Webinar
Crafting Smart Graduate Enrollment Goals by Harnessing Data
Join your peers and EAB experts for a discussion of how to set attainable goals—and measure progress along the way.
Past Events
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Webinar
Crafting Competitive Graduate and Adult Education Programs in a Slowing Market: Strategies for Successful Program Design
Join this webinar for actionable strategies your team can use as you plan your academic portfolio for 2025 and beyond.
Webinar
EAB About Succeeding in a New Era of Graduate, Online, and Adult Learner Enrollment
Join this webinar to learn how EAB is helping graduate and adult-serving programs reach their goals.
Webinar
Converting Prospective Students in an Evolving Digital Landscape
Join EAB’s Director of Agency Services, Sean Tivnan, for an overview of the landscape surrounding college websites, mandates for successfully navigating them, and an introduction to EAB’s best-practice content strategy methodology.
Partner Services
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Partner Service
Professional and Adult Education Web Presence Audit
Partner Service
MBA Program Assessment
Partner Service
EAB Market Insights
Research and Insights
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Resource Center
Enrollment Growth Strategy Resource Center
Shape your future enrollment growth strategy with research that uncovers hidden risks and opportunities and sheds light on…
Professional and Adult Education Advisory Services
Insight Paper
A Guide to the Direct-Admission Landscape
This insight paper explores the direct-admission landscape, what it means for recruitment marketing, and how to embrace it…
Enroll360 Match
Tool
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Research Report
How to Build a Financially Sustainable Microcredential Portfolio
Discover four tactics to improve the financial viability of microcredential offerings as you build a financially sustainable microcredential…
Professional and Adult Education Advisory Services
Research Report
Overcoming Obstacles to Nursing Enrollment Growth
This report outlines insights from over a decade of nursing education research and explores the factors limiting program…
Professional and Adult Education Advisory Services
Insight Paper
AI for Enrollment Leaders
Our insight paper gives actionable advice to college enrollment leaders on four key AI priorities.
Enroll360
Insight Paper
From Stress to Success: Survey Insights to Empower Graduate Enrollment Teams
This report compiles survey findings to provide university leaders with additional insight into the complex graduate enrollment landscape.
Adult Learner Recruitment
Insight Paper
Meet Your New Graduate and Adult Learner Insight Paper
This report explores four insights into graduate and adult learners’ behaviors, preferences, and priorities.
Adult Learner Recruitment
Insight Paper
The Big Bets University Leaders Are Placing on Graduate and Adult Enrollment
To learn more about how higher ed leaders are approaching graduate and adult enrollment, EAB surveyed more than…
Adult Learner Recruitment
Blogs
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Blog
Guiding lessons for your graduate and adult lead gen strategy
As many leaders may be new in the adult learner space, here are three guiding truths to consider…
Adult Education Blog
Blog
Have you optimized your financial aid strategy for grad and professional students?
For enrollment leaders interested in building out their financial aid strategy for graduate and professional programs, here are…
Adult Education Blog
Blog
Graduate students are changing – are your recruitment tactics keeping up?
Enrollment teams know best that as technology and students change, so must the marketing and recruitment tactics to…
Adult Education Blog