EAB Services
Adult Learner Recruitment Hub
Welcome to the Adult Learner Recruitment Hub!
Here you will find the latest research and resources to help you maximize your Adult Learner Recruitment and/or Appily Advance partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to learn about the latest trends in graduate and adult enrollment and connect with peers. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your partner portal.
Upcoming Events
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Webinar
Succeeding in a New Era of Graduate, Online, and Adult Learner Enrollment
This new era of enrollment management requires smart strategies at every stage of the funnel, from audience diversification to class shaping and yield.
Past Events
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Webinar
Turning Interest into Enrollment: 4 Lessons from Secret Shopping Graduate Programs’ Marketing Campaigns About Lead Nurture
We recently analyzed 50 graduate programs’ lead nurture campaigns to uncover where schools are losing prospective students. Join us for a discussion of lessons learned from our secret shopping.
Webinar
Beyond the Hype: Leveraging GenAI in Your Adult & Graduate Portfolio
Join EAB expert Jon Rice for a discussion on how to cut through the noise and gain actionable insights for integrating GenAI into your curriculum.
Webinar
Recruiting Graduate and Adult Students in 2025: Inside the Minds of Your Prospective Students, Based on Our New Survey of 6,000 Graduate and Adult Learners
We recently surveyed 6,000+ prospective graduate and adult learners to better understand student preferences and priorities in this new market. The short answer: student preferences are changing, they differ meaningfully from those of traditional undergraduates, and these shifts place new demands on your institution to keep up.
Partner Services
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Partner Service
Professional and Adult Education Web Presence Audit
Partner Service
MBA Program Assessment
Partner Service
EAB Market Insights
Research and Insights
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Resource Center
Graduate and Adult Learner Resource Center
Growing graduate, online, and adult enrollment in 2025 and beyond requires a robust recruitment strategy and portfolio of…
Adult Learner Recruitment
Insight Paper
AI for Graduate and Adult Education Enrollment Leaders
This insight paper provides an overview of how the new AI impacts enrollment operations for graduate, online, and…
Adult Learner Recruitment
Insight Paper
Student Priorities and Preferences in a New Era of Graduate and Adult Education
Discover three insights to help you adapt your recruitment strategies to the shifting behavior and preferences of graduate…
Adult Learner Recruitment
Insight Paper
College Search Trends Across Space and Time: 2024 Edition
In this paper, we present updated research that delves deeper into college search trends among first-time undergraduates at…
Enroll360
Resource Center
Enrollment Growth Strategy Resource Center
Shape your future enrollment growth strategy with research that uncovers hidden risks and opportunities and sheds light on…
Professional and Adult Education Advisory Services
Insight Paper
A Guide to the Direct-Admission Landscape
This insight paper explores the direct-admission landscape, what it means for recruitment marketing, and how to embrace it…
Appily Match
Tool
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Research Report
How to Build a Financially Sustainable Microcredential Portfolio
Discover four tactics to improve the financial viability of microcredential offerings as you build a financially sustainable microcredential…
Professional and Adult Education Advisory Services
Research Report
Overcoming Obstacles to Nursing Enrollment Growth
This report outlines insights from over a decade of nursing education research and explores the factors limiting program…
Professional and Adult Education Advisory Services
Blogs
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Blog
How the new administration may impact graduate enrollment
With every presidential election cycle, education—both K-12 and higher ed—is increasingly in the spotlight. While there is still…
Adult Education Blog
Blog
Do your graduate and online programs offerings match what students actually want?
The first step in growing graduate, online, and adult learner enrollments is offering programs that actually meet students’…
Adult Education Blog
Blog
2024’s biggest lead generation challenges—and what they can teach us for 2025
At EAB, we’ve worked closely with institutions navigating the complexities of lead generation in a rapidly evolving landscape.…
Adult Education Blog