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Adult Learner Recruitment Hub

Welcome to the Adult Learner Recruitment Hub!  

Here you will find the latest research and resources to help you maximize your Adult Learner Recruitment and/or Appily Advance partnership and achieve your team’s enrollment goals.  

Below you can browse relevant content or register for upcoming events and webinars to learn about the latest trends in graduate and adult enrollment and connect with peers. To help get you started, check out the Featured Resource for content we thought you’d find interesting.

For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your partner portal.

Upcoming Events

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Webinar

Succeeding in a New Era of Graduate, Online, and Adult Learner Enrollment

Shrinking budgets, declining student populations, and growing competition make succeeding in the graduate, online, and adult learner markets uniquely challenging. This new era of graduate enrollment management requires smart strategies at every stage of the funnel, from audience diversification to class shaping and yield.
Webinar

Leveraging Data to Optimize Graduate Recruitment and Operational Excellence: Lessons from EAB and NAGAP’s Surveys of 500+ Graduate Enrollment Leaders

Changing demographics, policies, and perceptions of the value of higher education have combined to create an increasingly difficult graduate landscape for enrollment teams. To enrich university leaders’ understanding of this new and continuously evolving era of graduate enrollment, EAB partnered with NAGAP to conduct a series of three surveys of nearly 600 graduate enrollment leaders from late 2024 to early 2025.
Webinar

Differentiating Your Graduate and Adult-Serving Programs in a Competitive Market

Today’s graduate enrollment market is in flux. Institutions are looking for students to offset declines in international and undergraduate enrollment, and standing out in the crowd will matter. Defining and communicating your institution’s unique value proposition has never been more important. But descriptions like “flexible,” “in-demand skills,” and “hands-learning”—while appealing—don’t help your graduate, online, and adult ed programs stand out in today’s hyper-competitive market. Join us for a dynamic, workshop-style session about how to distinguish your graduate and adult-serving programs from competitors. Attendees will learn how to move beyond generic messaging to craft a compelling, distinctive narrative that highlights the unique value of your programs.
Webinar

How Law Schools are Sustaining Success in an Ever-Changing Market

The law school market is always evolving, from changing ABA requirements to shifts in student demand and preferences. Despite an increase in law school applications this year, scaling key enrollment and class quality metrics requires a reliable strategy. Law schools are increasingly looking for innovative ways to stay ahead in uncertain times, from harnessing unique data insights and machine learning, to using multi-channel marketing to engage and nurture their most sought-after students.
Webinar

Scaling Graduate Enrollment: Overcoming Resource Challenges and Meeting Growth Goals

Wondering how your college or university’s investments in graduate enrollment stack up against your peers?
Partner Service

Professional and Adult Education Web Presence Audit

EAB's audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites.
Partner Service

MBA Program Assessment

This outlines key takeaways from EAB's MBA research and provides you an opportunity to request a customized report…
Partner Service

EAB Market Insights

Research and Insights

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Insight Paper

Making Strategic Choices Today for Graduate Success Tomorrow

To help university leaders get a better sense of the complex graduate enrollment landscape, EAB has partnered with…
Adult Learner Recruitment
Insight Paper

Why High Demand Isn’t Enough to Grow Nursing Enrollment

This insight brief explores three key trends shaping graduate nursing enrollment and lead generation, along with actionable strategies…
Adult Learner Recruitment
Insight Paper

Achieving Today’s Ever-Growing Graduate Enrollment Goals

This report shares three key insights to help graduate enrollment leaders better incorporate stakeholder perspectives into graduate goals.…
Adult Learner Recruitment
Insight Paper

Understanding and Navigating Today's Graduate Enrollment Staffing Concerns

This report shares three key insights to help graduate enrollment leaders better understand factors influencing staff retention. It…
Adult Learner Recruitment
ALR 2025 enhancement video thumbnail
Video

Maximizing Adult Learner Enrollment in a Digital-First Era

Watch our short video for an early preview of Adult Learner Recruitment’s upcoming enhancements, including optimized organic lead…
Adult Learner Recruitment
Insight Paper

Benchmarking Graduate and Online Enrollment

Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Adult Learner Recruitment
Insight Paper

Engaging the Modern Graduate Business Student

This brief highlights four key trends shaping graduate business enrollment and shares strategies to engage high-intent prospects and…
Appily Advance
Tool

Employer Demand Profiles

These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Resource Center

Graduate and Adult Learner Resource Center

Growing graduate, online, and adult enrollment in 2025 and beyond requires a robust recruitment strategy and portfolio of…
Adult Learner Recruitment
Blog

Struggling to attract graduate students? Here are four ways to fix it

Here are four areas enrollment teams should focus on to enhance their graduate student recruitment strategies, based on…
Adult Education Blog
Blog

3 strategic actions to support graduate enrollment in today’s policy landscape

Making informed decisions in today’s fluid federal policy landscape is critical. Here are some of the changes—and challenges—we’re…
Adult Education Blog
Blog

What makes your graduate program different? How to find—and prove—your value proposition

In today’s hyper-competitive market, standing out has never been more critical. How do you differentiate your graduate programs?…
Adult Education Blog

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