EAB Services
Adult Learner Recruitment Hub
Welcome to the Adult Learner Recruitment Hub!
Here you will find the latest research and resources to help you maximize your Adult Learner Recruitment and/or Appily Advance partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to learn about the latest trends in graduate and adult enrollment and connect with peers. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your partner portal.
Upcoming Events
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Webinar
From Clicks to Conversions: Proven Digital Marketing Strategies to Drive Graduate Enrollment Growth
Graduate enrollment leaders face tougher competition and bigger goals than ever. Changing student behaviors only add to the challenge: prospects are shopping in stealth mode, taking longer to make enrollment decisions, and expecting hyper-personalized digital experiences. In this environment, traditional digital marketing tactics simply don’t cut through the noise.
Past Events
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Webinar
The New Rules of Graduate and Adult Lead Generation Four Guidelines for Building a Strong Lead Generation Strategy
Graduate and adult-serving programs are at a crossroads. Nearly two-thirds of enrollment leaders are tasked with growing graduate enrollment by over 3% within the next three years. But more than half of these leaders say they don’t have a robust lead generation strategy, a key part of any enrollment plan.
Partner Services
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Partner Service
Professional and Adult Education Web Presence Audit
EAB's audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites.
Partner Service
MBA Program Assessment
This outlines key takeaways from EAB's MBA research and provides you an opportunity to request a customized report…
Partner Service
EAB Market Insights
Research and Insights
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Insight Paper
Winning Domestic Students Amid International Upheaval
To succeed in this new era of graduate and adult enrollment, institutions must reassess their competitor landscape, sharpen…
Adult Learner Recruitment
Insight Paper
Harnessing the Power of Digital Marketing for Graduate and Adult Lead Generation
The digital landscape is evolving rapidly, with AI-driven search changes, shifting social media habits, and increasing bot activity…
Appily Advance
Insight Paper
Leveraging Data to Optimize Graduate Recruitment and Operational Excellence
This insight brief discusses key insights to help graduate enrollment leaders optimize their internal operations and recruitment strategies.
Adult Learner Recruitment
Insight Paper
Making Strategic Choices Today for Graduate Success Tomorrow
To help university leaders get a better sense of the complex graduate enrollment landscape, EAB has partnered with…
Adult Learner Recruitment
Insight Paper
Why High Demand Isn’t Enough to Grow Nursing Enrollment
This insight brief explores three key trends shaping graduate nursing enrollment and lead generation, along with actionable strategies…
Adult Learner Recruitment
Insight Paper
Achieving Today’s Ever-Growing Graduate Enrollment Goals
This report shares three key insights to help graduate enrollment leaders better incorporate stakeholder perspectives into graduate goals.…
Adult Learner Recruitment
Insight Paper
Understanding and Navigating Today's Graduate Enrollment Staffing Concerns
This report shares three key insights to help graduate enrollment leaders better understand factors influencing staff retention. It…
Adult Learner Recruitment
Video
Maximizing Adult Learner Enrollment in a Digital-First Era
Watch our short video for an early preview of Adult Learner Recruitment’s upcoming enhancements, including optimized organic lead…
Adult Learner Recruitment
Insight Paper
Benchmarking Graduate and Online Enrollment
Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Adult Learner Recruitment
Blogs
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Blog
Brand marketing in higher education
Learn how higher ed leaders can balance brand vs. demand marketing to build future enrollment, trust, and visibility…
Adult Education Blog
Blog
4 digital marketing trends graduate enrollment teams can’t ignore
Discover 4 digital marketing trends reshaping graduate enrollment—and how to adapt strategies to attract right-fit students.
Adult Education Blog
Blog
Preparing for the end of Grad PLUS: 4 strategies to rethink graduate cost and aid
For enrollment leaders interested in building out their financial aid strategy for graduate and professional programs, here are…
Adult Education Blog