EAB Services
Adult Learner Recruitment Hub
Welcome to the Adult Learner Recruitment Hub!
Here you will find the latest research and resources to help you maximize your Adult Learner Recruitment and/or Appily Advance partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to learn about the latest trends in graduate and adult enrollment and connect with peers. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your partner portal.
Upcoming Events
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Webinar
Practical Pricing and Aid Strategies to Support Graduate Enrollment Growth
Join our financial aid experts for a discussion of how graduate and professional programs can optimize aid dollars to help achieve enrollment goals, including insights into how EAB helps institutions like yours.
Webinar
Scaling Graduate Enrollment: Overcoming Resource Challenges and Meeting Growth Goals
Wondering how your college or university’s investments in graduate enrollment stack up against your peers?
Past Events
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Webinar
Succeeding in a New Era of Graduate, Online, and Adult Learner Enrollment
This new era of enrollment management requires smart strategies at every stage of the funnel, from audience diversification to class shaping and yield.
Partner Services
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Partner Service
Professional and Adult Education Web Presence Audit
Partner Service
MBA Program Assessment
Partner Service
EAB Market Insights
Research and Insights
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Insight Paper
Benchmarking Graduate and Online Enrollment
Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Adult Learner Recruitment
Insight Paper
Engaging the Modern Graduate Business Student
This brief highlights four key trends shaping graduate business enrollment and shares strategies to engage high-intent prospects and…
Appily Advance
Tool
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Resource Center
Graduate and Adult Learner Resource Center
Growing graduate, online, and adult enrollment in 2025 and beyond requires a robust recruitment strategy and portfolio of…
Adult Learner Recruitment
Insight Paper
AI for Graduate and Adult Education Enrollment Leaders
This insight paper provides an overview of how the new AI impacts enrollment operations for graduate, online, and…
Adult Learner Recruitment
Insight Paper
Student Priorities and Preferences in a New Era of Graduate and Adult Education
Discover three insights to help you adapt your recruitment strategies to the shifting behavior and preferences of graduate…
Adult Learner Recruitment
Insight Paper
College Search Trends Across Space and Time: 2024 Edition
In this paper, we present updated research that delves deeper into college search trends among first-time undergraduates at…
Enroll360
Resource Center
Enrollment Growth Strategy Resource Center
Shape your future enrollment growth strategy with research that uncovers hidden risks and opportunities and sheds light on…
Professional and Adult Education Advisory Services
Insight Paper
A Guide to the Direct-Admission Landscape
This insight paper explores the direct-admission landscape, what it means for recruitment marketing, and how to embrace it…
Appily Match
Blogs
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Blog
Over half of graduate enrollment staff are considering resigning—here’s what you can do about it
Staff retention has always been a top priority for graduate enrollment leaders, but mounting challenges—such as the looming…
Adult Education Blog
Blog
Expanding your domestic student market
International students played a major role in post-pandemic enrollment growth, but with the return of a Trump administration,…
Adult Education Blog
Blog
5 reasons graduate student list-buying is so hard
Read on to uncover five hidden list-buying challenges for enrollment marketers, how much they could be costing your…
Adult Education Blog