EAB Services
Adult Learner Recruitment Hub
Welcome to the Adult Learner Recruitment Hub!
Here you will find the latest research and resources to help you maximize your Adult Learner Recruitment and/or Appily Advance partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to learn about the latest trends in graduate and adult enrollment and connect with peers. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your partner portal.
Past Events
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On-Demand Webinar
Redesigning Student Supports for the Gen Z Era
As colleges and universities adapt to shifting student expectations, Gen Z presents a unique challenge: separating generational myth from meaningful reality.
Webinar
Differentiating Your Graduate and Adult-Serving Programs in a Competitive Market
You and your team will leave with clear and immediately actionable strategies to:
Evolve marketing messages beyond common claims
Identify and communicate your program’s unique value proposition
Embed your differentiators into your marketing and program design strategies
Webinar
Decoding the Graduate and Adult Student Mindset
We recently surveyed 8,000+ prospective graduate and adult learners to help institutions better understand student preferences and priorities in this turbulent market. The short answer: adult student preferences are unique and changing, and these shifts place new demands on your institution.
Partner Services
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Partner Service
Professional and Adult Education Web Presence Audit
EAB's audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites.
Partner Service
MBA Program Assessment
This outlines key takeaways from EAB's MBA research and provides you an opportunity to request a customized report…
Partner Service
EAB Market Insights
Research and Insights
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Insight Paper
The New Rules of Engagement for Enrolling Today’s Adult Learners
Read this insight paper for four insights to help you effectively adapt your enrollment strategies to meet shifting…
Adult Learner Recruitment
Insight Paper
2026 Higher Ed Marketing Outlook
Discover how 120+ higher ed marketing leaders are reallocating budgets, embracing AI, and strengthening owned digital channels to…
Digital Agency
Insight Paper
Winning Domestic Students Amid International Upheaval
To succeed in this new era of graduate and adult enrollment, institutions must reassess their competitor landscape, sharpen…
Adult Learner Recruitment
Insight Paper
Harnessing the Power of Digital Marketing for Graduate and Adult Lead Generation
The digital landscape is evolving rapidly, with AI-driven search changes, shifting social media habits, and increasing bot activity…
Appily Advance
Insight Paper
Leveraging Data to Optimize Graduate Recruitment and Operational Excellence
This insight brief discusses key insights to help graduate enrollment leaders optimize their internal operations and recruitment strategies.
Adult Learner Recruitment
Insight Paper
Making Strategic Choices Today for Graduate Success Tomorrow
To help university leaders get a better sense of the complex graduate enrollment landscape, EAB has partnered with…
Adult Learner Recruitment
Insight Paper
Why High Demand Isn’t Enough to Grow Nursing Enrollment
This insight brief explores three key trends shaping graduate nursing enrollment and lead generation, along with actionable strategies…
Adult Learner Recruitment
Insight Paper
Achieving Today’s Ever-Growing Graduate Enrollment Goals
This report shares three key insights to help graduate enrollment leaders better incorporate stakeholder perspectives into graduate goals.…
Adult Learner Recruitment
Insight Paper
Understanding and Navigating Today's Graduate Enrollment Staffing Concerns
This report shares three key insights to help graduate enrollment leaders better understand factors influencing staff retention. It…
Adult Learner Recruitment
Blogs
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Blog
EAB Wrapped 2025: A year of reckoning—and reinvention—in higher ed
Before we head into 2026, we're looking back at the top blogs, guides, infographics, webinars, and other insights…
Higher Education Strategy Blog
Blog
AI visibility is critical when competing for student enrollments
Boost your .edu’s AI visibility with strategies to strengthen E-E-A-T, improve search performance, and protect your brand in…
Enrollment Blog
Blog
When Grad PLUS disappears: What 8,000+ grad students said about paying for school
Graduate PLUS is gone, cost is rising, and students are more aid-dependent than ever. Learn how schools can…
Adult Education Blog