EAB Services
Adult Learner Recruitment Hub
Welcome to the Adult Learner Recruitment Hub!
Here you will find the latest research and resources to help you maximize your Adult Learner Recruitment and/or Appily Advance partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to learn about the latest trends in graduate and adult enrollment and connect with peers. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your partner portal.
Past Events
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Webinar
Recruiting Graduate and Adult Students in 2025: Inside the Minds of Your Prospective Students, Based on Our New Survey of 6,000 Graduate and Adult Learners
We recently surveyed 6,000+ prospective graduate and adult learners to better understand student preferences and priorities in this new market. The short answer: student preferences are changing, they differ meaningfully from those of traditional undergraduates, and these shifts place new demands on your institution to keep up.
Webinar
Strategies Northern Arizona Used to Succeed Despite Competitive Pressures and a Declining Domestic Graduate Market
Join us for this facilitated Q&A so you can learn how the insights and strategies shared could apply to your programs.
Partner Services
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Partner Service
Professional and Adult Education Web Presence Audit
Partner Service
MBA Program Assessment
Partner Service
EAB Market Insights
Research and Insights
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Insight Paper
College Search Trends Across Space and Time: 2024 Edition
In this paper, we present updated research that delves deeper into college search trends among first-time undergraduates at…
Enroll360
Resource Center
Enrollment Growth Strategy Resource Center
Shape your future enrollment growth strategy with research that uncovers hidden risks and opportunities and sheds light on…
Professional and Adult Education Advisory Services
Insight Paper
A Guide to the Direct-Admission Landscape
This insight paper explores the direct-admission landscape, what it means for recruitment marketing, and how to embrace it…
Appily Match
Tool
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Research Report
How to Build a Financially Sustainable Microcredential Portfolio
Discover four tactics to improve the financial viability of microcredential offerings as you build a financially sustainable microcredential…
Professional and Adult Education Advisory Services
Research Report
Overcoming Obstacles to Nursing Enrollment Growth
This report outlines insights from over a decade of nursing education research and explores the factors limiting program…
Professional and Adult Education Advisory Services
Insight Paper
AI for Enrollment Leaders
Our insight paper gives actionable advice to college enrollment leaders on four key AI priorities.
Enroll360
Insight Paper
From Stress to Success: Survey Insights to Empower Graduate Enrollment Teams
This report compiles survey findings to provide university leaders with additional insight into the complex graduate enrollment landscape.
Adult Learner Recruitment
Insight Paper
Meet Your New Graduate and Adult Learner Insight Paper
This report explores four insights into graduate and adult learners’ behaviors, preferences, and priorities.
Adult Learner Recruitment
Blogs
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Blog
3 ways to make your website stand out to graduate prospects
Discover ways to attract graduate students to your university website by enhancing functionality, SEO, and user experience.
Adult Education Blog
Blog
How one university supports online students’ engagement and belonging
With the rapid rise of online education, universities are tasked with meeting the needs of a growing number…
Adult Education Blog
Blog
4 strategies to engage graduate and adult leads with social proof marketing
With more prospective students engaging in stealth shopping—evaluating their options quietly without direct outreach—institutions must act swiftly to…
Adult Education Blog