EAB Services
Adult Learner Recruitment Hub
Welcome to the Adult Learner Recruitment Hub!
Here you will find the latest research and resources to help you maximize your Adult Learner Recruitment and/or Appily Advance partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to learn about the latest trends in graduate and adult enrollment and connect with peers. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your partner portal.
Upcoming Events
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Partner Service
Professional and Adult Education Web Presence Audit
EAB's audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites.
Partner Service
MBA Program Assessment
This outlines key takeaways from EAB's MBA research and provides you an opportunity to request a customized report…
Partner Service
EAB Market Insights
Research and Insights
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Insight Paper
Graduate Enrollment Guide: What Leaders Can Do to Build Capacity and Capture Growth
Graduate enrollment growth is getting harder. Discover how higher ed leaders are adapting to reach selective students and…
Adult Learner Recruitment
Insight Paper
STEM Graduate Enrollment Amid AI Disruption
STEM graduate enrollment is declining as AI reshapes search and international demand. Learn what’s driving change and how…
Appily Advance
Infographic
Profiles of your future graduate and adult students
Explore 4 adult learner profiles based on 8,000+ survey responses to improve graduate recruitment, enrollment, and engagement strategies.
Adult Learner Recruitment
Insight Paper
Rebuilding the Graduate and Adult Pipeline in the Age of AI
Explore how higher ed enrollment and marketing leaders can respond to AI changing the graduate and adult student…
Appily Advance
Insight Paper
The End of Grad Plus
Understand how the end of Grad PLUS impacts enrollment and tuition strategy. Discover steps to reduce risk and…
Adult Learner Recruitment
Insight Paper
The New Rules of Engagement for Enrolling Today’s Adult Learners
Read this insight paper for four insights to help you effectively adapt your enrollment strategies to meet shifting…
Adult Learner Recruitment
Insight Paper
2026 Higher Ed Marketing Outlook
Discover how 120+ higher ed marketing leaders are reallocating budgets, embracing AI, and strengthening owned digital channels to…
Digital Agency
Insight Paper
Winning Domestic Students Amid International Upheaval
To succeed in this new era of graduate and adult enrollment, institutions must reassess their competitor landscape, sharpen…
Adult Learner Recruitment
Insight Paper
Harnessing the Power of Digital Marketing for Graduate and Adult Lead Generation
The digital landscape is evolving rapidly, with AI-driven search changes, shifting social media habits, and increasing bot activity…
Appily Advance
Blogs
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Blog
The graduate funding shift is here. Are your pricing and aid strategies aligned?
Graduate enrollment is shifting as Grad PLUS ends. Learn how borrowing limits impact demand, pricing, and NTR—and 3…
Adult Education Blog
Blog
What’s driving graduate STEM enrollment declines and how programs can adapt
International pipelines are shrinking and AI is making students harder to reach. Here’s how STEM graduate programs are…
Adult Education Blog
Blog
The international enrollment shifts we predicted are worsening
Explore how declining international enrollment and rising cost concerns are reshaping grad recruitment—and how institutions can stay competitive.
Adult Education Blog