EAB Services
Adult Learner Recruitment Hub
Welcome to the Adult Learner Recruitment Hub!
Here you will find the latest research and resources to help you maximize your Adult Learner Recruitment and/or Appily Advance partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to learn about the latest trends in graduate and adult enrollment and connect with peers. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your partner portal.
Upcoming Events
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Webinar
Navigating the New Normal: Graduate Enrollment Six Months into the New Administration
With the new administration reshaping federal immigration policy and threatening key sources of university funding, graduate enrollment leaders face heightened uncertainty in an already volatile market.
You’ll leave this session with a clearer understanding of the current pressures on graduate education and actionable insights to future-proof your enrollment strategy.
Webinar
Crafting Smart Graduate Enrollment Goals by Harnessing Data
Setting graduate goals is notoriously difficult. In 2023, over one-third of surveyed graduate enrollment leaders reported missing their headcount goals but despite this, nearly 60% faced increased goals for 2024. Establishing graduate enrollment goals is complicated by the outsized role of faculty in determining program capacity, limited student and market data, and the sheer variety of graduate programs and the students they serve. Although the specific metrics that should inform graduate enrollment goals may vary, data analysis is a universal first step in goal-setting.
Past Events
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Webinar
Consistency in the Face of Volatility: How Adelphi University Meets Graduate Enrollment Goals
Discover how Adelphi University is navigating today’s graduate enrollment headwinds—and leaving guesswork behind through data, precision marketing, and student-first strategy.
Webinar
Leveraging Data to Optimize Graduate Recruitment and Operational Excellence: Lessons from EAB and NAGAP’s Surveys of 500+ Graduate Enrollment Leaders
Changing demographics, policies, and perceptions of the value of higher education have combined to create an increasingly difficult graduate landscape for enrollment teams. To enrich university leaders’ understanding of this new and continuously evolving era of graduate enrollment, EAB partnered with NAGAP to conduct a series of three surveys of nearly 600 graduate enrollment leaders from late 2024 to early 2025.
Webinar
Succeeding in a New Era of Graduate, Online, and Adult Learner Enrollment
Shrinking budgets, declining student populations, and growing competition make succeeding in the graduate, online, and adult learner markets uniquely challenging. This new era of graduate enrollment management requires smart strategies at every stage of the funnel, from audience diversification to class shaping and yield.
Partner Services
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Partner Service
Professional and Adult Education Web Presence Audit
EAB's audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites.
Partner Service
MBA Program Assessment
This outlines key takeaways from EAB's MBA research and provides you an opportunity to request a customized report…
Partner Service
EAB Market Insights
Research and Insights
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Insight Paper
Harnessing the Power of Digital Marketing for Graduate and Adult Lead Generation
The digital landscape is evolving rapidly, with AI-driven search changes, shifting social media habits, and increasing bot activity…
Appily Advance
Insight Paper
Leveraging Data to Optimize Graduate Recruitment and Operational Excellence
This insight brief discusses key insights to help graduate enrollment leaders optimize their internal operations and recruitment strategies.
Adult Learner Recruitment
Insight Paper
Making Strategic Choices Today for Graduate Success Tomorrow
To help university leaders get a better sense of the complex graduate enrollment landscape, EAB has partnered with…
Adult Learner Recruitment
Insight Paper
Why High Demand Isn’t Enough to Grow Nursing Enrollment
This insight brief explores three key trends shaping graduate nursing enrollment and lead generation, along with actionable strategies…
Adult Learner Recruitment
Insight Paper
Achieving Today’s Ever-Growing Graduate Enrollment Goals
This report shares three key insights to help graduate enrollment leaders better incorporate stakeholder perspectives into graduate goals.…
Adult Learner Recruitment
Insight Paper
Understanding and Navigating Today's Graduate Enrollment Staffing Concerns
This report shares three key insights to help graduate enrollment leaders better understand factors influencing staff retention. It…
Adult Learner Recruitment
Video
Maximizing Adult Learner Enrollment in a Digital-First Era
Watch our short video for an early preview of Adult Learner Recruitment’s upcoming enhancements, including optimized organic lead…
Adult Learner Recruitment
Insight Paper
Benchmarking Graduate and Online Enrollment
Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Adult Learner Recruitment
Insight Paper
Engaging the Modern Graduate Business Student
This brief highlights four key trends shaping graduate business enrollment and shares strategies to engage high-intent prospects and…
Appily Advance
Blogs
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Blog
What it takes to win in grad and adult enrollment today
We asked four of EAB’s adult learner recruitment experts to share guidance on the biggest shifts affecting the…
Adult Education Blog
Blog
Our New Staffing Model Playbook for Higher Ed CMOs
How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices…
Adult Education Blog
Blog
Your digital marketing strategy is probably outdated—here’s how to fix it
If you’re still relying on outdated playbooks to identify high-intent graduate and adult learners, now’s the time to…
Adult Education Blog