Marketing & Enrollment

Audience Generation

(Cappex and Intersect)

Reach high-intent students across an unrivaled network

As a growing number of channels compete for students' attention, it's become harder than ever to reach and resonate with right-fit prospects. Together, Cappex and Intersect help you find students at scale by combining leading data sources with the channels most critical to reaching Gen Z.

Expansive Reach

Connect with high-intent students at scale

We ensure unrivaled reach with proven results backed by industry-leading college readiness platforms and data cleanliness tools.

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Cappex

a leader in helping students find right-fit colleges with more than 2 million registrants each year

Intersect

connects with Naviance, the leading college, career, and life readiness platform in use by 6.5 million high school students nationwide

Together

leverage customized promotional tools, integrated data sets, and complementary market share to help you attract and retain right-fit students

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Powerful recruitment tools

Meet students where they are

Optimize your search for college-bound students while engaging with students interested in your competitors, publicizing your events in Naviance, and raising awareness with tools like RepVisits, a collaborative college visit platform. By leveraging an integrated network of tools, you'll reach students in the right place at the right time.

3,400+ U.S. high schools use RepVisits across 47 states (and D.C.)

Connect with 100,000+ counselors at U.S. high schools

Diversify Your Class

An expansive database to help shape your class

Audience Generation partners have access to an expansive database of middle and early high school students as well as College Greenlight, the leading advocacy community dedicated to helping first-generation, lower-income, and historically underrepresented students find their best college fit.

By leveraging the largest network of Community-Based Organizations (CBOs) to engage with students and their advocates earlier, you can develop a diverse pipeline of students who are more likely to apply, enroll, and succeed.

1,491%

year over year growth in high school freshmen using Cappex between September 2020 and September 2021

1,500+

community-based organizations partner with College Greenlight

Integrated suite of platforms

Our comprehensive portfolio helps you engage with students throughout each phase of their college search journey. By leveraging our innovative platforms to reach students earlier at scale, you can more easily build a pipeline of right-fit students who are more likely to apply and enroll.

Cappex

Cappex is a college search network that leverages cutting-edge digital marketing tactics and a powerful network to facilitate right-fit matches between students and colleges.

Intersect

Intersect connects with Naviance, the nation's leading college, career, and life readiness platform, to help you streamline recruitment and build affinity with over 6.5 million high school students.

College Greenlight

College Greenlight is the nation's largest college access community dedicated to helping first-generation, lower-income, and historically underrepresented students find their best-fit college.

Partner results and stories

0+

partners in EAB's growing enrollment network

0%

more likely to apply when students connect via Intersect

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more likely that students will enroll when they connect through both Cappex and Intersect

0%

growth in first-year enrollment for public institutions with Enroll360 and Cappex

Case Study

How a Longtime Partner Maximized Reach with a Multifaceted Audience Generation Strategy

By realigning their audience generation strategy to combat the declining availability of test-takers, this private university saw a 15% increase in inquiries from Cappex and Intersect.

Case Study

How One Partner Overcame Recruitment Challenges and Increased Geographic Diversity with Intersect

By leveraging Intersect to engage with right-fit students, EAB helped this public university expand their reach to 43 states with 65% of their Intersect connections going on to apply.

Meet our experts

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

Tisleen Singh

Tisleen Singh

Director of Account Management, Audience Generation

Jason Vollmer

Jason Vollmer

Director of Account Management

Adrienne Olson

Adrienne Olson

Vice President, Partner Success, Audience Generation

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Jessica Eads, Vice President for Enrollment Management, Hofstra University

"By more fully integrating EAB services and strategic support with Intersect, we can nurture student connections through a variety of channels, use data and analytics to constantly adjust our outreach strategy, and ultimately help prospective students find their best-fit college in an environment where they are comfortable."

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Scott Friedhoff, the College of Wooster

"I have had the good fortune to work with Cappex since the day they entered the industry. They have most certainly made a difference in the enrollment successes we have had. And now they join forces with another terrific partner of ours, EAB. I think this is very good news for colleges and universities!"

College recruitment is changing fast. We can help you stay ahead of the curve

Talk to an expert about how our Audience Generation products can help you reach your unique enrollment goals.

Explore all student marketing & enrollment solutions

Virtual Tours

In a digital-first world, YouVisit virtual tours give prospective students an immersive experience of your campus from the comfort of their homes.

Enroll360

Tailored partnerships powered by a recruitment ecosystem with unrivaled reach to reach and enroll your future classes.

Targeted .Edu Content Strategy

Ensure your website's design, navigation, and content are converting student interest into enrollment.

Transfer Portal

Guide prospective transfer students through the enrollment process with data-driven recommendations and exploration.

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