Equity in Education: Your curated guide for conversations on campus and institutional change.

Take our diagnostic to check your readiness for the near- and long-term challenges facing higher ed leaders.

Explore 500+ critical cost containment strategies for higher ed to reduce losses.

Nothing replaces a physical campus visit, but Virtual Tours are the next best thing.

Visit our K-12 and higher education resource centers to help you navigate your response to COVID-19.

Reach, Engage and Enroll Your Next Class

In an ever-changing enrollment landscape with shifting student demographics, yielding your next class has never been more difficult.

Our partners achieve their enrollment goals by leveraging best-in-class multichannel recruitment marketing, advanced analytics, and strategic support.

Request more information

800+

Institutions served

10,000+

Research interviews conducted

1.2 Billion

Student recruitment interactions

STUDENT SEARCH

Cultivate demand in the attention economy

In today’s highly competitive market, it is critical to create stability at the top of your enrollment funnel, which means carefully crafting the size, quality, and diversity of your inquiry pool. We can help you identify your right-fit students and engage them early in their college journey.

  • Data-Driven Targeting Strategy based on rigorous predictive modeling that aims to maximize existing markets and strategically source new markets.
  • Year-Round Search and Fulfillment Campaigns that leverage list-source expertise and modern marketing techniques to engage sophomores, juniors, and seniors.
  • Parent-First Marketing Campaigns that engage parents even before students inquire about your school.

APPLICATION MARKETING

Generate applications by engaging Gen Z on their terms

Application Marketing campaigns are the fastest way to build immediate demand and maximize submission activity. We leverage our deep understanding of Gen Z communication preferences to execute multichannel marketing campaigns that drive prospective students to your application.

Early Application Marketing

Campaigns that lay the foundation ahead of application season

Application Stage Intelligence

Data to understand the composition of your inquiry pool and forecast performance

Custom .EDU Application

A student-friendly application that facilitates application completion campaigns

YIELD INTELLIGENCE

Secure enrollments in a competitive market

We support strong yield rates by combining advanced surveying techniques with big data to deliver prescriptive analytics. Our student-level intelligence guides admissions staff workflows and maximizes the impact of each intentional student interaction.

Let us bring the power of scale to your enrollment team

Enrollment management is complex and it is only getting more difficult for enrollment teams to keep up with the change of pace. We work to uncover enrollment insights, innovations, and best practices and bring those to you as part of our partnership.

Expert guidance from an EAB team member, known as a Strategic Leader, who will meet with you regularly to refine your enrollment strategy.

National surveys conducted across a wide range of topics, including student communication preferences, entering class trends, new freshman class experiences, and more.

Best practice studies covering a variety of topics, including application completion, yield stage completion, enrollment analytics, digital advertising, and more.

An annual collection of over 300 field tests that we run to uncover new best practices in student marketing.

Reports that allow you to compare your performance to a cohort of similar schools.

Virtual meeting series that enables partners to network and learn from the latest findings and insights from our research.

Results Our Clients Have Seen

2x

higher student response rate than industry average

8.3%

average annual net tuition revenue increase for first-year clients

3.6 pt

increase in SAT score for schools not seeking growth

61%

increase in admitted students in the first year of partnership

Launch Video Modal
Tom Willoughby

How the University of Denver grew tuition revenue by 69%

Hear Former Vice Chancellor of Enrollment Tom Willoughby discuss how they increased enrollment, net tuition revenue, and the quality of its entering class by embracing EAB’s student-centric model
READ MORE CASE STUDIES

Interested in learning more about EAB Enrollment Services?

We want to hear from you! Please share your contact information, and a member of our team will be in touch.

EAB asks you to accept cookies for authorization purposes, as well as to track usage data and for marketing purposes. To get more information about these cookies and the processing of your personal information, please see our Privacy Policy. Do you accept these cookies and the processing of your personal information involved?