Cultivate demand in the attention economy
In today’s highly competitive market, it is critical to create stability at the top of your enrollment funnel, which means carefully crafting the size, quality, and diversity of your inquiry pool. We can help you identify your right-fit students and engage them early in their college journey.
Data-driven targeting strategy based on rigorous predictive modeling that aims to maximize existing and source new markets.
Year-Round Search Campaigns that leverage diversified list sources and modern marketing techniques to engage prospective students.
Parent-First Marketing Campaigns that engage parents and guardians even before students inquire about your school.
Generate applications by engaging Gen Z on their terms
Application Marketing campaigns are the fastest way to build immediate demand and maximize submission activity. We leverage our deep understanding of Gen Z communication preferences to execute multichannel marketing campaigns that drive prospective students to your application.
Secure enrollments in a competitive market
We support strong yield rates by combining advanced surveying techniques with big data to deliver prescriptive analytics. Our student-level intelligence guides admissions staff workflows and maximizes the impact of each intentional student interaction.
Bring the power of scale to your enrollment team
Enrollment management is complex and it is only getting more difficult for enrollment teams to keep up with the change of pace. We work to uncover enrollment insights, innovations, and best practices and bring those to you as part of our partnership.
Expert guidance from an EAB team member, known as a Strategic Leader, who will meet with you regularly to refine your enrollment strategy.
National surveys conducted across a wide range of topics, including student communication preferences, entering class trends, new freshman class experiences, and more.
Best practice studies covering a variety of topics, including application completion, yield stage completion, enrollment analytics, digital advertising, and more.
An annual collection of over 300 field tests that we run to uncover new best practices in student marketing.
Reports that allow you to compare your performance to a cohort of similar schools.
Virtual meeting series that enables partners to network and learn from the latest findings and insights from our research.
EAB Acquires Cappex, a Leading College Research and Decision Platform
Cappex is a market leader in helping students search for schools and scholarships. The addition of the Cappex platform to our Enrollment suite will enhance our ability to help colleges and universities find and engage prospective students despite major shifts in the college search process.
Results our partners have seen
higher student response rate than the industry average
average annual net tuition revenue increase for first-year clients
increase in SAT score for schools not seeking growth
increase in admitted students in the first year of partnership
Growing tuition revenue through a student-centric approach
See how the University of Denver used student-centric practices to increase enrollments, class quality, and tuition revenue by 69%.
Fueling enrollment growth by strategic marketing to out-of-state students
How Northern Arizona University doubled its freshman enrollment over the last decade through its partnership with EAB.
Let us help you reach your enrollment goals
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Virtual Campus Tours
With fewer students physically visiting before applying, institutions need a virtual tour that can convey culture and tell their unique story.
Students cite the college website as their top information source, but also have high expectations when it comes to your digital presence.
Adult Learner Recruitment
Boost graduate, online, and degree completer program revenue with data-driven, multichannel recruitment marketing efforts.