Enrollment Services

In this enrollment environment, leaders need real-time visibility into competitive market dynamics and shifting student trends. Fueled by the industry's largest data asset — built from 1.5+ billion student interactions — our Enrollment Services offering combines smart recruitment marketing and prescriptive analytics with strategic support to help colleges fulfill their enrollment mission.

Modern Marketing Designed Around Generation Z

Strategize

Set Course in a Changing Landscape

Strategic Enrollment Planning, Brand Services, Targeting Strategy, Strategic Aid Policy
Reach

Cultivate Demand in the Attention Economy

Paid Search, SEO, Year-Round Search, Parent-First
Engage

Generate Applications by Engaging Gen Z on Their Terms

Multi-Channel Marketing, Student-Centric Creative, .EDU Application, Custom Application, Application IQ
Convert

Secure Enrollments in a Competitive Market

Financial Aid Optimization, Financial Aid Monitoring, Yield Services, Deposit IQ

EAB Enrollment Services Testimonials: Tom Willoughby, University of Denver

EAB Enrollment Services Testimonials: Ronda Russell, MSU

Advisory Council Testimonial: How has EAB impacted you?

EAB Enrollment Services Testimonials: Kevin Campbell, ACU

Results Our Clients Have Seen

2x

higher student response rate than industry average

8.3%

average annual net tuition revenue increase for first-year clients

3.6 pt

increase in SAT score for schools not seeking growth

61%

increase in admitted students in the first year of partnership

8%

average increase in net tuition revenue

5%

pt higher first-year retention rates for EAB-recruited student

10%

partners average increase in applicant yield rate

52%

average response rate for Yield IQ campaign

Case Studies

Northern Arizona University

How Northern Arizona University doubled its freshman enrollment over the last decade

See how Northern Arizona partnered with EAB to capture market share in Arizona and beyond
Rockcress University

Strategic Targeting Generates Rapid Results

See how a private Catholic university increased net tuition revenue by 18% in one year
University of Denver

How the University of Denver grew tuition revenue by 69%

See how the University of Denver used student-centric practices to achieve their ambitious enrollment goals
Augustana College

Two Decades of Partnership

Learn more about how Augustana embraced their primary market and achieved a 12% increase in enrollment
Quince University

Providing Full Funnel Support Amid Enrollment Crunch

See how a small, private university increased deposits by 34% in just one year
Millsaps College

The Mandate for Enhanced Yield-Stage Intelligence

See how Millsaps College usedour“likelihood-to-yield” scores to reprioritize outreach efforts and increase yield rates

Fewer students are physically visiting campuses before applying

Virtual tours are helping campuses differentiate themselves, convey culture, and tell their unique story

Learn more about EAB Virtual Tours

In the News

The Wall Street Journal

To Recruit Students, Colleges Turn to Corporate-Marketing Playbook

See how Baptist University and Lynn University partnered with EAB on consumer-driven marketing
The Sault News

Freshman retention rate improves at LSSU

Lake Superior State University has seen promising growth in their freshman application and retention rate
Education Dive

Sophisticated use of data in college recruiting grows

Colleges are increasingly hiring firms that can help them collect and use data to reach specific students in new ways

Research & Insights

More

To help our partner colleges and universities better understand this complicated landscape, EAB Enrollment Services recently surveyed over 9,000 high school students about their communication preferences and behaviors. As the white paper explains, their responses reveal clear trends and opportunities for improving student engagement.

September 23, 2019

Experts

More on Our Experts

Kathy Dawley

Managing Director, Client Success

Areas of Expertise

Anika Olsen

Principal and Consultant

Areas of Expertise

Emily Bauer

Vice President, Program Marketing

Areas of Expertise

Tom Taylor

Senior Consultant and Principal

Areas of Expertise

Interested in learning more about EAB Enrollment Services?

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