Reach, Engage and Enroll Your Next Class

Undergraduate Enrollment Services

CHALLENGE

COVID-19 exacerbated an already challenging enrollment environment. Recruiting and yielding your next class has never been more difficult.

SOLUTION

By leveraging best-in-class multichannel recruitment marketing, advanced analytics, and strategic support - we'll help you reach your enrollment goals.

RESULTS

Our enrollment partners see a 7:1 average ROI and a 7% average annual net tuition revenue increase in the first year of partnership.

Example Instagram Display Advertising to Students

STUDENT SEARCH

Cultivate demand in the attention economy

In today’s highly competitive market, it is critical to create stability at the top of your enrollment funnel, which means carefully crafting the size, quality, and diversity of your inquiry pool. We can help you identify your right-fit students and engage them early in their college journey.

Data-driven targeting strategy based on rigorous predictive modeling that aims to maximize existing and source new markets.

Year-Round Search Campaigns that leverage diversified list sources and modern marketing techniques to engage prospective students.

Parent-First Marketing Campaigns that engage parents and guardians even before students inquire about your school.

Application Marketing

Generate applications by engaging Gen Z on their terms

Application Marketing campaigns are the fastest way to build immediate demand and maximize submission activity. We leverage our deep understanding of Gen Z communication preferences to execute multichannel marketing campaigns that drive prospective students to your application.

Early Application Marketing

Campaigns that lay the foundation ahead of application season

Application Stage Intelligence

Data to understand the composition of your inquiry pool and forecast performance

Custom .EDU Application

A student-friendly application that facilitates application completion

Yield Intelligence

Secure enrollments in a competitive market

We support strong yield rates by combining advanced surveying techniques with big data to deliver prescriptive analytics. Our student-level intelligence guides admissions staff workflows and maximizes the impact of each intentional student interaction.

Bring the power of scale to your enrollment team

Enrollment management is complex and it is only getting more difficult for enrollment teams to keep up with the change of pace. We work to uncover enrollment insights, innovations, and best practices and bring those to you as part of our partnership.

Expert guidance from an EAB team member, known as a Strategic Leader, who will meet with you regularly to refine your enrollment strategy.

National surveys conducted across a wide range of topics, including student communication preferences, entering class trends, new freshman class experiences, and more.

Best practice studies covering a variety of topics, including application completion, yield stage completion, enrollment analytics, digital advertising, and more.

An annual collection of over 300 field tests that we run to uncover new best practices in student marketing.

Reports that allow you to compare your performance to a cohort of similar schools.

Virtual meeting series that enables partners to network and learn from the latest findings and insights from our research.

EAB Acquires Cappex, a Leading College Research and Decision Platform

Cappex is a market leader in helping students search for schools and scholarships. The addition of the Cappex platform to our Enrollment suite will enhance our ability to help colleges and universities find and engage prospective students despite major shifts in the college search process.

Results our partners have seen

0x

higher student response rate than the industry average

0%

average annual net tuition revenue increase for first-year clients

0pt

increase in SAT score for schools not seeking growth

0%

increase in admitted students in the first year of partnership

University-of-Denver

Growing tuition revenue through a student-centric approach

See how the University of Denver used student-centric practices to increase enrollments, class quality, and tuition revenue by 69%.

Northern-Arizona-University

Fueling enrollment growth by strategic marketing to out-of-state students

How Northern Arizona University doubled its freshman enrollment over the last decade through its partnership with EAB.

Let us help you reach your enrollment goals

HOUSTON BAPTIST UNIVERSITY

James Steen, VP of Enrollment Management

"No way could we generate the volume of leads or applications without EAB Enrollment Services and the application generation engine that EAB does very very well.  No way could we replicate that on our own.  What EAB does for my team is invaluable.  I am always happy.  I am proud to tell others who we use and how we use EAB Enrollment Services because we have had phenomenal success."

MICHIGAN TECHNOLOGICAL UNIVERSITY

John Lehman, PhD, Vice President for University Relations and Enrollment

“We signed on with a one year contract last year, got in halfway through the cycle. We went to an EAB roundtable with the other new clients. We heard these stories that we could expect 25-35% increases in apps. We walked out of your building and asked each other "are they all actors?" So far this year, we are up 27% in apps over last year (Feb. 2020), so it has fully met our expectations of feeding the top of the funnel."

You may also be interested in:

Virtual Campus Tours

With fewer students physically visiting before applying, institutions need a virtual tour that can convey culture and tell their unique story.

.Edu Transformation

Students cite the college website as their top information source, but also have high expectations when it comes to your digital presence.

Adult Learner Recruitment

Boost graduate, online, and degree completer program revenue with data-driven, multichannel recruitment marketing efforts.

EAB asks you to accept cookies for authorization purposes, as well as to track usage data and for marketing purposes. To get more information about these cookies and the processing of your personal information, please see our Privacy Policy. Do you accept these cookies and the processing of your personal information involved?