Research interviews conducted
Student recruitment interactions
Cultivate demand in the attention economy
In today’s highly competitive market, it is critical to create stability at the top of your enrollment funnel, which means carefully crafting the size, quality, and diversity of your inquiry pool. We can help you identify your right-fit students and engage them early in their college journey.
- Data-Driven Targeting Strategy based on rigorous predictive modeling that aims to maximize existing markets and strategically source new markets.
- Year-Round Search and Fulfillment Campaigns that leverage list-source expertise and modern marketing techniques to engage sophomores, juniors, and seniors.
- Parent-First Marketing Campaigns that engage parents even before students inquire about your school.
Generate applications by engaging Gen Z on their terms
Application Marketing campaigns are the fastest way to build immediate demand and maximize submission activity. We leverage our deep understanding of Gen Z communication preferences to execute multichannel marketing campaigns that drive prospective students to your application.
Early Application Marketing
Campaigns that lay the foundation ahead of application season
Application Stage Intelligence
Data to understand the composition of your inquiry pool and forecast performance
Custom .EDU Application
A student-friendly application that facilitates application completion campaigns
Secure enrollments in a competitive market
We support strong yield rates by combining advanced surveying techniques with big data to deliver prescriptive analytics. Our student-level intelligence guides admissions staff workflows and maximizes the impact of each intentional student interaction.
Let us bring the power of scale to your enrollment team
Enrollment management is complex and it is only getting more difficult for enrollment teams to keep up with the change of pace. We work to uncover enrollment insights, innovations, and best practices and bring those to you as part of our partnership.
Expert guidance from an EAB team member, known as a Strategic Leader, who will meet with you regularly to refine your enrollment strategy.
National surveys conducted across a wide range of topics, including student communication preferences, entering class trends, new freshman class experiences, and more.
Best practice studies covering a variety of topics, including application completion, yield stage completion, enrollment analytics, digital advertising, and more.
An annual collection of over 300 field tests that we run to uncover new best practices in student marketing.
Reports that allow you to compare your performance to a cohort of similar schools.
Virtual meeting series that enables partners to network and learn from the latest findings and insights from our research.