Today's prospective adult students are skilled online shoppers, adept at, and increasingly comfortable with, independently finding and comparing institutions and programs to meet their varied educational needs. Prospective COE students face no shortage of options given the increasingly competitive landscape for professional and online education. Many COE units report increases in the percentage of applicants classified as stealth—with figures as high as 70% at many institutions—calling into question the traditional approach to prospect management.
Based on more than 250 research conversations, this study highlights three disciplines progressive institutions are using to recruit the silent funnel.
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