White Paper
Enrollment strategy for a test-optional era
Practical guidance on student recruitment, applicant evaluation, aid awarding, and market approach
Even as many colleges remain undecided on their future test-optional status, others are committing themselves fully and undertaking the hard work required to produce optimal enrollment outcomes without access to test scores. In doing so, they’re teeing themselves up for significant competitive advantage in coming enrollment cycles.
This white paper shares key findings on how to do test-optional well, including insights from schools that have made the transition recently and from others with a decade or more of experience under their belts.
Specific topics covered in the white paper include:
- Missteps to avoid in communicating your test-optional policy to students
- How to accurately gauge students’ academic ability without test scores
- How to ensure maximally efficient merit-aid awarding without test scores
- How to keep corresponding increases in your team’s workload to a minimum
More on enrollment
Optimize your audience strategy in an era of channel overload
Where will you find tomorrow’s college-bound students, and how will you engage them? EAB’s white paper addresses all of these concerns, describing, in clear and simple terms, what an optimized portfolio of audience sources and conversion channels looks like.
