Executive Guide to Certificate Market Risks and Opportunities

An unprecedented economic downturn has renewed urgency for colleges and universities to provide reskilling opportunities to displaced workers. As a result, college and university leaders increasingly are asking whether launching new and innovative certificates is a worthy investment. All too often, however, certificates have not delivered on enrollment expectations. Yet certificates—and understanding market trends—still can help higher ed institutions be more adaptable in the face of volatility.

96% of recession-era growth among for-credit certificates came from pre-baccalaureate programs.