Evaluate the Effectiveness of Your International Partnership Web Presence

Many universities are expanding or deepening their international ties in response to unprecedented challenges. Whether by bolstering student recruitment, helping address budget deficits, or improving institutional brand and reputation, international partnerships can help universities achieve their strategic goals. However, it is often challenging for potential partners to understand the opportunities available to collaborate with universities, as well as for campus stakeholders to know how to create successful agreements.

To help universities improve their digital presence for increased internationalization, EAB developed this website audit to evaluate international partnership websites.

The downloadable audit has 20 questions and should take 5-10 minutes to complete. After completing the audit, click on the “Recommended Resources” tab on the bottom left of the audit to view tailored, instructive examples to improve your web presence.

Complete the comprehensive audit

While viewing your website, answer the 20 questions with “Yes,” “No,” or “N/A” from the drop-down menu directly to the right of each question. The audit will automatically calculate the percentage of “Yes” answers to provide your final score. Check your overall percentage of “Yes” answers in comparison to the “Results Key” to the right of the list of questions.

Once you have completed the Web Audit portion, click the “Recommended Resources” tab on the bottom-left corner. For each content-based question you answered “No,” an instructive example will be hyperlinked by institution name followed by a brief description of that resource.

Start the Audit