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Infographic

Optimizing Your College Website to Reach Enrollment Goals

Identify targeted interventions that can rapidly and meaningfully improve the performance of your .edu through 10 unique self-tests. Learn more about what you should consider in this infographic.
Enroll360
Insight Paper

Do You Have a Higher Education Website Optimization Strategy?

This white paper was created for enrollment leaders to use with the primary owners of the school’s website.
Enroll360
Insight Paper

Higher Education Website Performance Metrics and Benchmarks

Use these metrics and benchmarks to help you assess how well your school’s website is currently serving your enrollment goals.
Insight Paper

Evaluate Your College Website Strategy Against Best Practices and Enrollment Goals

Complete 10 self-tests, with over 75 questions, to assess how well your school’s website is currently serving your enrollment goals.
Partner Story

Growing College of Pharmacy Enrollment 27% Through an Integrated, Personalized Marketing Strategy

Many pharmacy schools nationwide are experiencing dramatic declines in student enrollment, plus increased competition in nearby areas. Learn how one school partnered with EAB to introduce a more personalized and…
Partner Story

How One Institution Grew Graduate Enrollment 48% with Intent-Based Marketing

Many graduate programs struggle to meet ambitious goals for online program growth. Explore our case study to learn how one graduate school partnered with EAB's Adult Learner Recruitment to identify…
Blog

Introducing your new hub for insights on recruiting and serving adult learners

To reflect the expanded ways we’re serving institutions, and the expanded learnings we want to share with you, we’re retitling the Adult Student Marketing blog as the Professional and Adult…
Blog

How one institution transitioned from transactional to strategic HR—and what all business leaders can learn from their story

Given the unprecedented impact of COVID-19, university leaders are increasingly turning to HR as a strategic partner for planning and executing on institutional goals. This has posed a challenge for…
Higher Education Strategy Blog
Research Report

The Value of Diverse Schools

Studies continuously document minority students’ academic improvements when they attend schools with majority peers. However, recent literature increasingly addresses the benefits of a diverse school and classroom for all students.
District Leadership Forum
Podcast

How to Engage Current and Future Donors Amid a Pandemic

Alumni relations and fundraising have been turned upside down by the pandemic. Alumni are looking for career networks and informal and virtual opportunities to connect with old friends, not nostalgic…
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