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Digital Marketing Strategies for Engaging Alumni and Donors

With increasing pressure to make up for revenue deficits and decreasing alumni engagement, advancement teams across the country are searching for innovative ways to reach and activate their audiences.
Advancement Marketing Services
Blog

Four areas enrollment leaders are prioritizing in 2024

Each year, EAB's Marketing and Enrollment division conducts a survey of admissions leaders to guide our research and publishing focus for the coming months.
Enrollment Blog
Infographic

Student Outreach Campaign Ideas

Targeted advising campaigns are an effective way to proactively target key student populations with personalized communication and intervention.
Navigate360
Blog

7 ways to support (and yield) students despite the FAFSA delay

As January came to a close, the Department of Education warned of an even longer delay for institutions to receive FAFSA data—the first half of March. This delay obviously presents…
Enrollment Blog
Insight Paper

Insights From the 2023 Naviance Student Survey

Uncover insights about middle and high school students' postsecondary plans from PowerSchool's survey of Naviance students.
Intersect
Tool

Optimize Your University’s Spring Recruitment Strategy

This toolkit will help directors of admission assess the effectiveness of their university's current student recruitment strategy.
Appily
Blog

5 mistakes to avoid when determining your higher ed institution’s competitors for staff talent

This blog identifies five pitfalls to avoid when determining your institution’s competitors for staff talent and how to accurately diagnose competitors.
Strategy Blog
Blog

Why advancement employees leave (and how leaders can fix it)

There are various methods you can use to cope with the advancement talent crisis, but addressing your workplace culture head-on can help you improve retention both immediately and over time.
Advancement Blog
Blog

“Move-in melt” is on the rise: Why it’s happening and 3 strategies to fight it

Move-in melt is a form of student melt, or attrition, that occurs later in the summer, usually just before or on move-in day—a pivotal moment for incoming freshmen. After observing…
Enrollment Blog
Blog

"It’s been extremely hard to concentrate": How the 2016 election affected students

About 86% of students felt emotionally strained and 20% felt physically distressed by the 2016 presidential election, according to a study published in Child and Adolescent Psychiatry and Mental Health…
Student Success Blog
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