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Insight Paper

Brand Management for Enrollment Leaders

This insight paper discusses the fundamentals of branding and brand management for institutions. A strong reputation in the market is the only force able to prevail in the face of…
Enroll360
Insight Paper

Hyper-Personalized Enrollment Marketing: What it Looks Like, and How to Get There

This insight paper offers a new, data-driven framework to help enrollment leaders move beyond merge fields and segmented lists—and toward truly adaptive, AI-supported student experiences.
Enroll360
Blog

Building an AI-ready university

Discover insights for your university from EAB's recent AI Strategy Summit in London.
Higher Education Strategy Blog
Blog

How four-year institutions can use AI to tackle summer melt

Discover three ways that colleges and universities can use AI to ensure incoming freshmen make it to campus in the fall.
Student Success Blog
Insight Paper

Enrollment-Optimized College Website 2.0:

This refreshed guide will help you evaluate the most enrollment-critical elements of your .edu website—from content and SEO to analytics and beyond. You’ll also find strategic guidance to help you…
Digital Agency
Blog

The balancing act: How the right mix of branded and non-branded keywords shapes higher ed SEO

Explore how SEO for higher education works using keyword strategies that help universities increase visibility, organic traffic, and enrollment.
Enrollment Blog
Blog

Beyond ROI: What the New Fed Data Misses About Higher Ed’s Value Crisis

The Fed says college pays off—but not for everyone. Explore why trust in higher ed is fading and what schools must do to stay relevant in 2025 and beyond.
Higher Education Strategy Blog
Partner Story

How Gateway Technical College Improved Student Outcomes with EAB’s Edify and Moon Shot

With Edify, EAB’s data management platform designed for higher education, and Moon Shot for Social and Economic Mobility, a technology-enabled change management partnership, Gateway launched several data-informed best practice teams…
Podcast

How Graduate Enrollment Teams Are Adapting

Experts share findings from EAB’s latest benchmarking survey of nearly 350 graduate enrollment professionals.
Blog

Why superintendents are rethinking the central office (and what comes next)

Redesigning the central office is one of the most powerful levers superintendents have to build high-performance school systems—teams that can set priorities, execute at scale, and stay resilient through change.
K-12 District Leadership Blog

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