Skip navigation
Infographic

6 insights to help you recruit 'Gen P'

Understanding how the pandemic altered college search behaviors

During the most intense phases of the pandemic, student search behaviors changed dramatically in response to high school and college closures, fears about health and safety, and increased financial hardships on families. With more than a year of in-person recruitment now complete, what are the pandemic’s lasting effects on college search?

Explore this infographic for insights from our research on recruiting today’s high school students, including key findings from EAB’s survey of 20,000+ students.

 

 

Download the Infographic

 

More Resources

Tool

Is Your Student Search Strategy Keeping Pace – or Falling Behind?

Assess your student search strategy and uncover opportunities to reach right-fit students more effectively.
Appily
Video

Appily Awareness Marketing in Action

Students explore everywhere—your marketing should too. Use Appily Awareness Marketing to stay visible and influence enrollment decisions.
Appily
Tool

Cost of Acquisition Calculator for International Student Recruitment

Calculate your cost of acquisition (COA) and net tuition revenue (NTR) by course and market to inform international…
Professional and Academic Services Forum