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6 Insights to Help You Recruit 'Gen P'

Understanding How the Pandemic Altered College Search Behaviors

During the most intense phases of the pandemic, student search behaviors changed dramatically in response to high school and college closures, fears about health and safety, and increased financial hardships on families. With more than a year of in-person recruitment now complete, what are the pandemic’s lasting effects on college search?

Explore this infographic for insights from our research on recruiting today’s high school students, including key findings from EAB’s survey of 20,000+ students.


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