Fundraising revenues have soared in recent years, powered by mega-gifts at the top of the giving pyramid. Yet a look behind the scenes reveals profound unsustainability. Fewer donors contribute a greater share of total returns, and advancement struggles to build a pipeline of new major gift prospects.
To survive and thrive, in the years to come, advancement leaders must take an innovative approach to prioritizing prospects, incentivizing fundraisers, and managing portfolios. EAB’s pipeline development research aims to help chief advancement officers and their teams do just that by looking at these three prospect groups:
- Assigned but overlooked prospects
- High-potential unassigned prospects
- Tomorrow’s prospects, too soon to assign
More Resources
Infographic
Annual giving’s critical role in the journey to major gifts
This infographic illustrates how annual giving supports every stage of the donor journey, from first gift to leadership…
Advancement Marketing Services
Tool
Advancement Diagnostic
This Advancement Diagnostic offers a quick, practical way to assess whether your strategy is positioned to deliver results…
Advancement Marketing Services
Tool
Planning During Times of Uncertainty
This planning tool helps advancement leaders stress-test their strategy against uncertainty.
Advancement Marketing Services