Fundraising revenues have soared in recent years, powered by mega-gifts at the top of the giving pyramid. Yet a look behind the scenes reveals profound unsustainability. Fewer donors contribute a greater share of total returns, and advancement struggles to build a pipeline of new major gift prospects.
To survive and thrive, in the years to come, advancement leaders must take an innovative approach to prioritizing prospects, incentivizing fundraisers, and managing portfolios. EAB’s pipeline development research aims to help chief advancement officers and their teams do just that by looking at these three prospect groups:
- Assigned but overlooked prospects
- High-potential unassigned prospects
- Tomorrow’s prospects, too soon to assign
More Resources
Tool
Your Advancement Benchmarking Toolkit (AIPI)
Access the tools you need to participate in EAB's Advancement Benchmarking and benchmark your shop against peer institutions.
Advancement Advisory Services
Tool
Corporate and Foundation Relations
This research report explores strategies for deepening current engagements and expanding new partners through corporate and foundation relations.
Advancement Advisory Services
Tool
Navigating the Advancement Salary Landscape, Backed by EAB's Data Analysis
EAB's insights on the advancement salary landscape will help you attract and retain talent, promote equity, and advance…
Advancement Advisory Services