Fundraising revenues have soared in recent years, powered by mega-gifts at the top of the giving pyramid. Yet a look behind the scenes reveals profound unsustainability. Fewer donors contribute a greater share of total returns, and advancement struggles to build a pipeline of new major gift prospects.
To survive and thrive, in the years to come, advancement leaders must take an innovative approach to prioritizing prospects, incentivizing fundraisers, and managing portfolios. EAB’s pipeline development research aims to help chief advancement officers and their teams do just that by looking at these three prospect groups:
- Assigned but overlooked prospects
- High-potential unassigned prospects
- Tomorrow’s prospects, too soon to assign
More Resources
Infographic
Becoming a priority for today’s donors
Based on findings from EAB’s 2026 Advancement Leaders Survey, this infographic explores what advancement leaders believe is holding…
Advancement Marketing Services
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Principal Gift Infrastructure Maturity Assessment
Evaluate your advancement team’s maturity across prospect identification, donor cultivation, and organizational structure for principal gifts.
Advancement Advisory Services
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Assess Your Stewardship Practices
This audit helps you evaluate your current practices across engagement, ownership, and donor progression—so you can identify gaps…
Advancement Marketing Services