Fundraising revenues have soared in recent years, powered by mega-gifts at the top of the giving pyramid. Yet a look behind the scenes reveals profound unsustainability. Fewer donors contribute a greater share of total returns, and advancement struggles to build a pipeline of new major gift prospects.
To survive and thrive, in the years to come, advancement leaders must take an innovative approach to prioritizing prospects, incentivizing fundraisers, and managing portfolios. EAB’s pipeline development research aims to help chief advancement officers and their teams do just that by looking at these three prospect groups:
- Assigned but overlooked prospects
- High-potential unassigned prospects
- Tomorrow’s prospects, too soon to assign
More Resources
Insight Paper
5 Reasons Advancement Leaders Must Prioritize Data
Discover five reasons why advancement leaders should prioritize data.
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Tool
3 Data Insights from Higher Ed Advancement Shops
Learn about key drivers of successful fundraising for higher ed advancement shops, such as staffing, major gift volume,…
Advancement Advisory Services
Infographic
The Omni-Channel Advantage
More than ever, advancement leaders find themselves under mounting pressure to secure increased revenue for their institution.
Advancement Marketing Services