Infographic
Gen Z's changing journey to enrollment
Understanding students in 2022 amid a culture of continuous change
As universities adapt to consistent, unprecedented changes to the enrollment landscape prompted by the pandemic, Gen Z continues to forge new paths to enrollment, transforming another once-familiar process. Accelerated adoption of technology, new attitudes about testing, and skepticism toward the value of college represent a paradigm shift in recruiting. It is critically important—and extremely difficult—for enrollment leaders to adopt student-savvy and nimble practices to meet the needs of today’s students.
Explore this infographic or download the PDF to learn about key findings from our analysis of 5,000 survey responses from recent high school graduates and behavioral data from the 1.5B+ student interactions that EAB analyzes annually.
More Resources
Insight Paper
Rebuilding the Graduate and Adult Pipeline in the Age of AI
Explore how higher ed enrollment and marketing leaders can respond to AI changing the graduate and adult student…
Appily Advance
Insight Paper
The Science of Multi-Source Recruitment
In this insight paper, we unpack findings from an analysis of all-source funnel data from more than 50…
Appily
Tool
Cost of Acquisition Calculator for International Student Recruitment
Calculate your cost of acquisition (COA) and net tuition revenue (NTR) by course and market to inform international…
Professional and Academic Services Forum