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Gen Z's Changing Journey to Enrollment

Understanding students in 2022 amid a culture of continuous change

As universities adapt to consistent, unprecedented changes to the enrollment landscape prompted by the pandemic, Gen Z continues to forge new paths to enrollment, transforming another once-familiar process. Accelerated adoption of technology, new attitudes about testing, and skepticism toward the value of college represent a paradigm shift in recruiting. It is critically important—and extremely difficult—for enrollment leaders to adopt student-savvy and nimble practices to meet the needs of today’s students.

Explore this infographic or download the PDF to learn about key findings from our analysis of 5,000 survey responses from recent high school graduates and behavioral data from the 1.5B+ student interactions that EAB analyzes annually.


Download the Infographic

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