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Reframing Higher Education as a Cause Worth Supporting

A Guide to Strengthening for Case for Support

Today’s donors have more choices than ever for where to give, making it harder for higher education to stand out. A stronger case for support helps institutions connect their priorities to the people, needs, and outcomes donors care about most.

This guide shows advancement leaders how to reframe institutional priorities as donor-relevant causes and includes a worksheet you can use with your team to evaluate how well those priorities connect with donors and identify opportunities to strengthen them.

Download the guide and start building a stronger case for support at your institution.

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