Infographic
The complex graduate and adult learner journey to enrollment
Reaching and enrolling right-fit students for graduate, adult completion, and online programs is no easy task. Every adult learner brings distinct motivations, expectations, and timelines to the decision-making process. Some spend years weighing their options and still choose employment, while others move from research to application in just a few months.
To recruit graduate and adult learners, your marketing campaigns need to be hyperresponsive to students’ engagement signals, which requires advanced analytics and the ability to personalize communications at scale.
More Resources
Insight Paper
Rebuilding the Graduate and Adult Pipeline in the Age of AI
Explore how higher ed enrollment and marketing leaders can respond to AI changing the graduate and adult student…
Appily Advance
Insight Paper
The End of Grad Plus
Understand how the end of Grad PLUS impacts enrollment and tuition strategy. Discover steps to reduce risk and…
Adult Learner Recruitment
Insight Paper
The New Rules of Engagement for Enrolling Today’s Adult Learners
Read this insight paper for four insights to help you effectively adapt your enrollment strategies to meet shifting…
Adult Learner Recruitment