Insight Paper
Quantifying How Influence Channels Drive Enrollment
Learning from 11 million college searches
As prospective students navigate an array of college search channels, successfully meeting them where they are is both challenging and essential for your institution’s success. Each channel offers various tools to help you engage with a broader spectrum of students. Unfortunately, assessing the effectiveness of these tools can be a challenge for enrollment teams.
In this paper, we present novel research that sheds light on:
- How your presence on college search platforms translates to enrollment success
- Why you should leverage a diverse array of tools on these platforms
- The effect that inquiry volume has on your deposits
In today’s highly competitive enrollment landscape, these elements prove indispensable for institutions aiming for success. Download the insight paper to see how big of an impact these channels could have on your digital recruitment efforts.

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