How to Optimize Web Content for AI-Powered Search

EAB’s Meghan Ondrish and JP LaFors review ways that AI-enabled search is reshaping the way digital teams create and structure content for .edu websites. Meghan and JP discuss how institutions should adapt search engine optimization to ensure their web content remains visible and prominent as search behaviors evolve. The two also explain the metrics that matter most when assessing how prospective applicants interact with your institution online.