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Research Report

4 Misconceptions About Employee Value Propositions that Every Campus Leader Needs to Confront

Brooke Thayer, Senior Director, Research Development

Higher education is facing high levels of staff turnover, widespread employee disengagement, and a broader competitive set that increasingly includes out-of-sector employers. As a result, campus leadership teams can no longer rely on their student value proposition and institutional brand to attract and retain a talented workforce. Instead, they must invest in creating and articulating a clear and compelling employee value proposition (EVP).

  • What is an employee value proposition (EVP)?

    An employee value proposition is all the ways through which an organization provides value to employees and convinces people to want to work (and stay) there.

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