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Research Report

Address Non-Consumption by Hiring High School Counselors

February 19, 2024, By Brian Schueler, Director, Research Development

Key Insights

It’s no secret that summer admissions recruiting comes with its share of challenges, including anxious students and parents with numerous questions, disengaged students, and the risk of burnout for admissions counselors. Four-year colleges and universities worried about summer recruitment, melt, and staffing challenges have a solution that they’ve been overlooking—one straight from the two-year recruitment playbook. Their approach? Hiring high school counselors as temporary summer recruitment and enrollment advisors to help address challenges faced by both two-year and four-year institutions alike.

These temporary advisors help alleviate pressure on admissions staff, foster stronger K-12 relationships, and deepen understanding of the students opting out of higher education. Log in to read more about this success and learn how you can use the same strategy on your campus to address non-consumption, or learn more about Strategic Advisory Services.

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