How to Capture Stealth Prospect Applicants

As community colleges face declining tuition revenue and state funding cuts, they must find new ways to win enrollments. Traditional outreach strategies, including direct mail, on-campus recruitment events, and even face-to-face high school visits no longer resonate with the current generation of digitally-minded students. In fact, a recent ThinkEducation report found that 25% of prospective students never look to sources outside the web for information on colleges.

These potential students, or “stealth prospects,” are essentially invisible to your marketing staff because they independently research your institution without ever inquiring for more information (and without ever providing their personal information). For almost 50% of students, the first time they contact a college is when they submit their application.