In recent years, marketing has undergone significant advancements as it evolves to attract today's prospective adult learners. However, marketers are often not formally involved in decision making during program development and launch. Additionally, they lack the formal mechanisms to help unit and program leadership calibrate marketing investment in existing programs.
This study explores 17 practices you can implement to create a more purposeful integration of marketing capabilities across the program lifecycle. Download the complete publication or explore the table of contents to learn more.
This resource requires EAB partnership access to view.
Access the research report
Learn how you can get access to this resource as well as hands-on support from our experts through Professional and Adult Education Advisory Services.
Learn More