Alumni donor counts have been declining for years. Decreases in philanthropy nationwide, recent tax law changes, and growth in competition from other non-profits all complicate efforts to acquire and retain alumni donors. Yet regardless of the difficulty of the task, many advancement shops must still meet alumni participation goals set by institution leaders.
With so much noise drowning out their appeals, advancement leaders find themselves competing in an attention economy for which they are ill-equipped. Their annual giving offices work harder every single year, only to see declining participation returns.
Advancement leaders in this attention economy can no longer rely on appeals to donor loyalty. Annual giving teams must synchronize multiple channels beyond direct mail and phone to capture the interest of an increasingly distracted alumni base.
This quick, 23-question diagnostic tool will help you evaluate the strength of your digital outreach in your annual giving program. Respond below to determine how well your team operationalizes existing and emerging digital fundraising strategies.
Your responses will highlight your program’s areas of strength, as well as those with opportunity for improvement or further investment. Upon completing the diagnostic, you will receive recommendations for next steps to further develop your strategies.
Note that some of the capabilities included in the diagnostic, while corresponding to real, observed marketing practice, may be beyond the native capabilities of many colleges and universities. That said, all are readily attainable via partnership with third parties.