Assess Your Digital Engagement Strategy for Annual Giving

Alumni donor counts have been declining for years. Decreases in philanthropy nationwide, recent tax law changes, and growth in competition from other non-profits all complicate efforts to acquire and retain alumni donors. Yet regardless of the difficulty of the task, many advancement shops must still meet alumni participation goals set by institution leaders.

With so much noise drowning out their appeals, advancement leaders find themselves competing in an attention economy for which they are ill-equipped. Their annual giving offices work harder every single year, only to see declining participation returns.