Designing and Implementing a Student Intervention Campaign
Improve academic student success by engaging with students
Student intervention campaigns enable advisors and other support staff to operationalize a proactive approach to advising students by directing outreach to specific populations of students in need of supplemental attention. By putting a special focus on the students who they can help the most or with actionable next steps, support staff are able to maximize the overall impacts of their efforts.
The Navigate platform makes it easier to run these initiatives with a suite of tools for quickly identifying, contacting, and meeting with students. By deploying Navigate predictive analytics in combination with workflow tools, advisors and other support staff can create highly-specific campaigns and ensure that no students fall through the cracks.
This toolkit provides step-by-step instructions and tools for designing your own student intervention campaign using the Navigate platform.
Student intervention campaign design process
See the step-by-step process you need to define a focus population, plan your outreach strategy, and evaluate and share success. We’ve also provided questions to ask when selecting a population to focus on, a suggested outreach frequency, and potential metrics you can use to measure success.
Campaign design worksheet
View an example campaign design worksheet, then fill out your own worksheet, which will help you outline:
- The focus student population and the rationale for why they need additional attention
- The objectives of the appointment campaign
- The parameters you’ll use to create an appointment campaign list
- Your communication plan, including method, timing/frequency, objective, and resources
- Post-outreach follow up steps
- Metrics, target outcomes, and actual outcomes
Example student intervention campaigns
Check out potential student populations to consider for your appointment campaigns. We’ve also identified filters you can use, such as majors and credits earned, as well as the intended action for each campaign.
Strategies to Extend Your Impact
Learn about three ways to increase your collective intervention efforts:
- Collaborate to build and sustain momentum
- Build collective knowledge with your peers
- Share your success and improve practices
How-to guide: Appointment campaigns in Navigate
We’ve outlined seven steps to create and run appointment campaigns in Navigate. Follow the guide to identify a student population, encourage them to schedule appointments, and track results.
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