Employer Outreach Implementation Toolkit

Sponsorship of a corporate event, trade show, or industry award ceremony offers community college leaders a unique opportunity to introduce their training solutions to a captive audience of business leaders. This guide helps college administrators evaluate whether a proposed event sponsorship aligns with a college’s marketing priorities and resources.

Executive advisory councils provide forums for business and college leaders to discuss shared strategic solutions to long-term talent needs. This agenda outlines the key components of a standard advisory council meeting and proposes a timeline for the council’s initial launch.

A needs assessment survey helps college administrators identify potential training opportunities with local employers. Corporate training sales staff can also use survey responses to customize employer outreach. This template provides sample survey questions intended to diagnose employers’ talent shortages.

When conducting a needs assessment survey, college administrators must choose among a variety of electronic survey platforms that vary widely in features and cost. This vendor comparison introduces nine of the most popular survey platforms and provides criteria to evaluate their alignment with a college’s needs.

Many community college leaders are hiring sales staff to expand their corporate training portfolios. College leaders must carefully define these newly created positions because they have few precedents in other departments. This sample job posting provides guidance on how to describe a corporate training sales position.

Select colleges have started to grant corporate training staff commissions or merit bonuses based on the amount of revenue they generate. This creates a powerful incentive to recruit new clients, but like all changes to compensation it requires careful implementation. This guide proposes discussion questions and anticipates common objections surrounding the introduction of performance-based pay.