Community colleges offer customized, flexible, and affordable worker training options—so you should be poised to dominate the ever-growing market for corporate training. However, employers too often look elsewhere for workforce solutions.
This toolkit—a supplement to our Growing Corporate Training Revenue study—helps members increase employer outreach and your institution's corporate training revenue.
The toolkit contains tools to help you in three areas. Click on the topics below to learn more about the related tools and resources, or download the full toolkit.
Sponsorship of a corporate event, trade show, or industry award ceremony offers community college leaders a unique opportunity to introduce their training solutions to a captive audience of business leaders. This guide helps college administrators evaluate whether a proposed event sponsorship aligns with a college’s marketing priorities and resources.
Executive advisory councils provide forums for business and college leaders to discuss shared strategic solutions to long-term talent needs. This agenda outlines the key components of a standard advisory council meeting and proposes a timeline for the council’s initial launch.
A needs assessment survey helps college administrators identify potential training opportunities with local employers. Corporate training sales staff can also use survey responses to customize employer outreach. This template provides sample survey questions intended to diagnose employers’ talent shortages.
When conducting a needs assessment survey, college administrators must choose among a variety of electronic survey platforms that vary widely in features and cost. This vendor comparison introduces nine of the most popular survey platforms and provides criteria to evaluate their alignment with a college's needs.
Many community college leaders are hiring sales staff to expand their corporate training portfolios. College leaders must carefully define these newly created positions because they have few precedents…