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Perfecting the narrative for big ideas

Use this tool from the Donor Investor Imperative toolkit to help deans, department chairs, and faculty prepare to share their work for today's donors.

Use the resources in this launch guide to improve academic partners’ storytelling skills, comfort speaking with donors, and trust in development staff.

Nothing is more compelling to today’s top donors than hearing about new research and initiatives from the individuals who will be leading them. As a result, deans, department chairs, and faculty members are key partners for development staff—they can speak in deeper detail and with more enthusiasm about these projects than anyone else.

However, many of these crucial partners are unaccustomed to presenting their work to donors. Faculty members are often reluctant to partner with development staff because they are asked to participate in conversations that seem unfamiliar or uncomfortable.

Over time, practice will ensure that deans and department chairs are comfortable sharing their work with donors and willing to work with advancement staff.

More on this topic

This resource is part of the Achieve Scale, Sustainability, and Impact in Principal Gifts Roadmap. Access the Roadmap for stepwise guidance with additional tools and research.

"Donors everywhere are much more strategic and thoughtful about their giving. They want to see data and outcomes. They constantly ask ‘Can you show me the numbers?’"

Heidi McCrory
Vice President, College Relations
Kenyon College

Presenter: Advancement leadership

Suggested audience: Deans or department chairs paired with frontline fundraisers who work directly with their divisions

Duration: One hour

Venue: Conference room or classroom with tables for practicing in pairs or in small groups

Resources for workshop facilitators

Download one or all three of the workshop resources in order to more easily…

This resource requires EAB partnership access to view.

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