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Promote College Access and Ease the Path to Transfer

Right now, college may feel more out of reach than ever for students. SAT and ACT tests have been canceled, in-person campus visits are out of the question, and FAFSA filing rates are down. Students may be doubting that your college or university is the right next step for them, particularly if there is still uncertainty around the mode of delivery for the fall semester.

Your institution must remain dedicated to promoting college access for all students—especially those who traditionally face the most barriers to college enrollment and completion. Reaching out to high school students, adjusting admissions policies, and easing the path to transfer can help ensure students are making informed decisions about their next steps, and reduce the administrative hurdles they face in successfully arriving on campus.

Do policies and partnerships at my institution encourage college access and college readiness?

Use this audit to evaluate the policies and practices in place at your institution to support historically underserved students. Please note, across the entire audit, “student success staff” refers to any individual charged with supporting students and may include advisors, financial aid staff, or student workers.

Consider which practices your institution has already adopted as you go through the statements below. If many of the statements are not reflective of your institution’s current practices, we recommend you focus your efforts in this area by downloading the PDF or sharing this page with colleagues to start implementing change on your campus.

Keep an eye out for high impact practices, via blue boxes just like this, for guidance on where to focus limited time and resources to improve student equity.

Start your audit

Quick wins

Our institution offers an application fee waiver to prospective students and proactively reminds prospective students about how to access a waiver to reach those newly financially affected by COVID-19.

See EAB’s expert advice and learn more from Rowan University

Our institution has made SAT and ACT scores optional for the 2020 application cycle and has adjusted our admissions evaluation process to more heavily weight student grades and other factors.

Learn more about institutions waiving SAT and ACT requirements

Our admissions and registrar’s offices have coordinated to allow prospective transfer students to transfer all credits with a “pass” grade for terms affected by COVID-19.


Read EAB’s expert advice here and here; learn more about reducing barriers to transfer enrollment

Graduate programs have adjusted acceptance policies to allow for a “pass” grade in lieu of a letter grade for terms impacted by COVID-19.


Learn more from Harvard Medical School

Longer-term strategies

Our institution is adopting a permanent policy to make SAT and ACT scores optional for admission.

Read this blog post and learn more from the National Center for Fair & Open Testing

Our institution has partnerships with community colleges and other main feeder colleges with joint advising, regularly updated degree paths, and streamlined onboarding steps to support prospective transfer students.

Learn more about reducing barriers to transfer preparation, guided pathways implementation, and UCF DirectConnect

Our institution has adopted a multiple-measures approach to placement in developmental education, implemented a co-requisite developmental education structure, and aligned developmental education pathways to students’ academic goals.

Read EAB’s expert advice on developmental education reform

Our institution has developed a strategy to combat summer melt with text nudges or an AI-enabled chatbot.


Learn more about text nudges and Georgia State University’s chatbot

Our admissions team has adopted virtual campus tours and virtual information sessions as part of their regular student outreach strategy.


Tell your campus’ unique story with a virtual campus tour

Our admissions office partners with K-12 institutions to offer college access programs and working sessions on the college application and FAFSA submission processes for prospective high school students.


Our institution hosts parent-focused college access programs and tailored events to engage parents of first-generation students to demystify the enrollment process and foster a college-going culture.


Learn about supporting parents of first-generation students

To capture your responses and complete the implementation planning exercises, download the full 360-Degree Student Equity Audit.

This resource requires EAB partnership access to view.

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Learn how you can get access to this resource as well as hands-on support from our experts through Strategic Advisory Services.

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