Shaping Your Next Class

Gen Z is the most diverse generation yet, and they are looking for their school’s campus to reflect that. Through this three-part eBook series, we will examine several cohorts of students and how other schools are grabbing their attention.

Gen Z is the most diverse generation yet. Therefore, they are looking for their school's campus to be a reflection of this array. That's where shaping your class comes in. In this three-part eBook, we examine several cohorts of students and how schools are grabbing their attention by showcasing their colleges in virtual campus tours.

Part One: Domestic and International Students

Key Takeaways

1. Show out-of-state students what makes your region unique.
2. How to make your residence life pages standout.
3. How to address international students’ unique worries.
4. See what other schools are doing!

Out-of-State Students

Research by Western Interstate Commission for Higher Education indicates that while the number of high-school graduates is shrinking, some areas are more affected than others. Specifically, the Northeast and Midwest regions suffer more significant declines than elsewhere in the United States. Consequently, the best way to combat these migration patterns is to open up new domestic markets or in other words, focus on out-of-state students.

Geography has value

Hanover College is a midwestern university facing a reduced number of high school graduates in their own state. In their virtual campus tour, you can hear how Hanover uses its unique geographic location to attract potential out of state students.

Beautiful campus650 wooded acresOverlooking Ohio riverMiles of hiking trailsDozens of waterfallsAccess to one of the nation’s largest rivers Launch Experience Pro Tip

Although Hanover highlights the nature of their surroundings, there are plenty of other things you can feature that make…