Is Your Test-Optional Policy Helping or Hurting Your Recruitment Opportunity?

Adopting a test-optional admissions policy is far from a new idea, but the COVID-19 pandemic has left an unprecedented amount of students unable to submit an ACT or SAT score, and many schools have had to adjust their stance on test-optional to be able to hit their enrollment goals.

Today, upwards of 80% of private institutions and 50% of public institutions are test-optional, and the nature of the policy and how effectively it is communicated with prospective students make a big difference in its efficacy.