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Insight Paper

Quantifying How Influence Channels Drive Enrollment

Learning from 11 million college searches

As prospective students navigate an array of college search channels, successfully meeting them where they are is both challenging and essential for your institution’s success. Each channel offers various tools to help you engage with a broader spectrum of students. Unfortunately, assessing the effectiveness of these tools can be a challenge for enrollment teams.

In this paper, we present novel research that sheds light on:

  1. How your presence on college search platforms translates to enrollment success
  2. Why you should leverage a diverse array of tools on these platforms
  3. The effect that inquiry volume has on your deposits

In today’s highly competitive enrollment landscape, these elements prove indispensable for institutions aiming for success. Download the insight paper to see how big of an impact these channels could have on your digital recruitment efforts.

Download the Insight Paper

Ryan Gardner-Cook

Ryan Gardner-Cook

Associate Director, Strategic Research

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