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Insight Paper

College Search Trends Across Space and Time: 2024 Edition

A deep dive into this year's inquiry, application, and enrollment patterns

Plotting an effective enrollment strategy for your institution depends on gaining a clear understanding of the key forces shaping higher education markets. In this paper, we present updated research that uses the most recent data to delve deeper into trends among first-time undergraduates at four-year institutions, including:

  1. Inquiries
  2. Applications
  3. Enrollment
  4. Student migration (i.e., distance from home to enrolled institution)

Download our paper to explore the interplay of various factors influencing these trends, along with regional, demographic, and institutional context to help you navigate the changing educational landscape effectively. These insights will guide you in positioning your institution’s performance within an array of outcomes—an essential foundation for crafting an effective enrollment strategy.

Download the Insight Paper