Enrollment-Optimized College Website 2.0:
10 Essential Tests for Enrollment-Ready .edu Sites in 2025 and Beyond
A Fresh Take on a Trusted Assessment Guide
Is your college website optimized for enrollment growth, SEO visibility, and student engagement in 2025 and beyond? College websites remain the most influential resource for students during their college search—a position they’ve held since EAB’s Digital Agency team first published this assessment guide in 2020. Since then, we’ve seen:
- Increased competition for enrollments
- Shifts in student search behavior and UX expectations
- The rise of generative AI and AI-driven search
- Growing demand for web privacy and accessibility
Given these evolving challenges, we’ve refreshed this free guide to help you evaluate the most enrollment-critical elements of your higher education website—from content and SEO strategy to conversion optimization and analytics that align with enrollment goals.
This data-backed guide helps enrollment and marketing teams collaborate more effectively to ensure your college website functions as a high-performing asset, driving enrollment from interest to action with evidence-based guidance for optimization.
What’s Inside: 10 Essential Tests for an Enrollment-Optimized College Website
Discover how to transform your college website into a powerful recruitment tool with:
- 10 website assessments: measure your site’s effectiveness for SEO, conversion, enrollment success, and more.
- 20K+ undergraduate and graduate student survey insights: EAB’s survey findings reveal what student applicants expect in an optimized website experience for their college search.
- AI-optimized content and SEO: gain insight on higher education SEO best practices for AI-era discoverability.
- Privacy-compliant tracking: key metrics and insights to boost engagement and conversion in a privacy first-world.
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