Insight Paper
Mental Health’s Role in College Decision-Making
Insights from a national survey of high school students and six recommended actions for enrollment leaders
As high schoolers face mounting mental health challenges, understanding the impact on the enrollment process is increasingly vital. Our latest survey of nearly 6,000 high school students sheds light on mental health’s role in college decision-making and offers insights on how you can effectively adapt your recruitment strategies.
Highlights include:
- How mental health influences students’ choices at different steps in the college search process
- Ways to tailor your marketing messages that speak to the diverse mental health needs of different student populations
- Innovative methods to build mental health support directly into recruitment marketing
Incorporating proactive mental health outreach programs into your recruitment efforts is crucial for enrollment success in today’s highly competitive market. Download our paper to explore actionable strategies that will give you a competitive advantage as you respond to this critical development in the enrollment landscape.
More Resources
Insight Paper
College Search Trends Across Space and Time: 2025 Edition
Discover 2025 college search trends—early inquiries, wider reach, and enrollment shifts shaping student recruitment strategies.
Enroll360
Insight Paper
Enrollment-Optimized College Website 2.0:
This refreshed guide will help you evaluate the most enrollment-critical elements of your .edu website—from content and SEO…
Digital Agency
Infographic
The school personas shaping students’ college choices
This research introduces a new, student-centered taxonomy of four-year colleges and universities, based on a statistical analysis correlating…
Enroll360