Why Students Pick the Schools They Do—and How to Boost Your Odds of Making the Cut

Understanding what makes a college attractive is key to crafting a competitive recruitment strategy. To that end, we have completed a comprehensive analysis of over 80 school characteristics to uncover what draws students to U.S. campuses today.

In this Insight Paper, we:

• Present the factors that most influence a school’s attractiveness, including geographic, demographic, and institutional characteristics.
• Share nine distinct personas that categorize colleges based on shared traits that stand out to prospective students.
• Provide strategic insights to help institutions amplify their strengths and stand out in a crowded higher education market.

The identification of distinct institutional personas offers a practical framework for you to analyze your competitive landscape and develop effective strategies for success in an increasingly complex environment.

Download this paper to discover your school’s specific persona and what it means for your future strategy.