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The true costs of building an in-house enrollment marketing team

Graduate enrollment now represents nearly 50% of net tuition revenue, and 100% of president and provosts agree that graduate enrollment is a priority. So it’s no surprise that university leaders…
Adult Education Blog
Blog

3 key findings from our new analysis of graduate and online enrollments

Each year, our Blueprint for Growth research team dives into the newest data to update our research on enrollment trends in the graduate and online markets. Now, we’re thrilled to…
Adult Education Blog
Blog

How employer demand trends across two countries demonstrate need for AI skills

Demand for AI professionals is rising quickly, nationally and internationally, and schools need to know how they can support and attract student interest.
Adult Education Blog
Blog

What you need to know about hyper-personalization in enrollment marketing

Without a doubt, “hyper-personalization” is one of the buzziest marketing terms of the decade thus far. Even within higher education marketing and enrollment management, practitioners are hearing about “hyper-personalized” innovations…
Enrollment Blog
Blog

Reimagining shared governance for today’s higher ed landscape

While designed to give voice to faculty, staff, and students, shared governance can often hinder progress in low-trust environments, particularly when institutional leaders have not outlined clear decision-making rules and…
Higher Education Strategy Blog
Blog

Struggling to price your graduate program? Here are the four factors you need to consider.

If you feel like you don’t know where to start when it comes to pricing your graduate program, you are not alone. Throughout my conversations supporting EAB’s Adult Learner Recruitment…
Adult Education Blog
Blog

Five essential steps for effective change leadership

How are the most successful change leaders carrying innovation beyond the cabinet? Examine these five steps to help you successfully lead change on campus.
Community College Blog
Blog

What CIOs need to know about this year’s Presidential Experience Lab on AI

To give higher ed CIOs insight into the impact of AI, this blog shares six key takeaways from EAB's Presidential Experience Lab at NVIDIA headquarters.
Higher Education Strategy Blog
Blog

6 common grad and adult lead gen sources, demystified

In comparison to the myriads of sources institutions can turn to for undergraduate names, trying to determine how best to utilize different strategies for unearthing prospective graduate and adult students…
Adult Education Blog
Blog

Consolidation in higher education on the rise? What campus leaders need to know.

Discover EAB survey findings on how institutions are addressing structural deficits, from M&A to consolidation in higher education.
Higher Education Strategy Blog

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