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Event

Key Takeaways from the Special Session for Leading Research Universities: 2025 EAB Chief Business Officer Roundtable

Please join EAB Senior Director Michael Fischer to discuss the key takeways that came from our convening at University of California, Berkeley with chief business officers from leading research institutions.
Expert

Brigid Crowley

Brigid is a Senior Analyst on EAB’s Advancement Research team, where she explores emerging trends and best practices to help higher education leaders strengthen fundraising strategy, alumni engagement, and operational…

Senior Analyst, Research Discovery & Design
Blog

Why students pick the schools they do, part 2: The institutional personas shaping students’ college choices

In this blog post, we’ll explore nine institutional personas that represent a distinct combination of traits that influence student attraction.
Enrollment Blog
Tool

GenAI Employer Interview Guide

This tool will help professional and adult education leaders engage employers with generative AI training.
Professional and Adult Education Advisory Services
Blog

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are…
Enrollment Blog
Event

2025 PAE Executive Roundtable

Join EAB's PAE Executive Roundtable to discuss the most pressing challenges facing professional, continuing, and online education leaders today.
Event

Succeeding in a New Era of Graduate, Online, and Adult Learner Enrollment

This new era of enrollment management requires smart strategies at every stage of the funnel, from audience diversification to class shaping and yield.
Infographic

Understanding the revenues and costs of higher education

Use our infographics to educate campus stakeholders on the importance of various revenue streams and containing growth across major cost centers.
Strategic Advisory Services
Blog

Does your virtual college tour meet today’s digital expectations?

Use this framework to evaluate your current or prospective virtual tour solution and reflect on areas of opportunity to provide maximum value and impact your institutional goals.
Enrollment Blog